Ashley Coolman

Ashley Coolman

Ashley is a content strategist at Writer. As a former linguist, teacher, and marketer, she has always loved thinking about how words shape human experiences, especially in digital spaces.

22 articles

Expert interviews, Styleguides

How an ecommerce company have used a styleguide to keep their content writing consistent and increase traffic to their website.

Expert interviews, Styleguides

Learn about how a marketing team uses their styleguide to manage both in-house content writers and freelance writers.

Styleguides

Content tips to prepare you for updating your processes. Advice for your team before you create a writing styleguide.

Expert interviews, Styleguides

Andrew shares how his team uses styleguides to help their marketing content writers bring consistency and efficiency to their work.

Styleguides

Learn how one team uses styleguides to reduce time spent on copy editing and ensure their editorial content is high-quality and on brand.

Content strategy, Expert interviews

Ryan helps people improve their content strategy, UX writing, and copywriting skills. Get his advice and learn how to become a better writer.

Content strategy

Tweets from amazing content strategists, sharing their wisdom, advice, and musings on how to build a great content strategy.

Writing 101

Plain language guidelines aren't just for government agencies. They will also help your organization build clear communication practices.

Writing 101

Wordiness in writing doesn’t make content easier to understand. Here are 6 ways to cut back on wordiness and make your content more effective.

Content strategy

Healthcare writers and marketers are creating a lot of content. Here are 5 tips to ensure you align content goals with people's needs.

Content strategy, Expert interviews

Learn about content strategy roles in the financial services industry, based on findings from the 2019 Content Strategy Report.

AI

Addressing common myths and fears surrounding AI — more specifically, content AI. Let's get some facts on the books.

Content strategy, Writing tips

Using plain English helps your audience digest your content. This plain language checklist will help ensure your work is easy to understand.

Styleguides

Do you know your brand’s content guidelines like the back of your hand? Let’s find out by answering the questions below about your writing styleguide.

Styleguides

When you've poured your sweat, tears, and expertise into building a comprehensive styleguide, you should make sure it's actually used.

Content strategy

Over 300 recommendations for content strategy books, podcasts, blogs, communities, conferences, tools, and more.

Content strategy

If you want people to understand — and, dare I say, love — your product, someone on your team must be vigilant about how it communicates.

Content strategy

Great content governance ensures that everything is what and where it belongs, able to be updated and deleted when necessary.

Content strategy

Scale your brand and content practice. Catch every human writing error. Publish letter-perfect content every time.

Styleguides

Questions to answer when you’re ready to create an official organization writing styleguide and establish consistency across content.

Writer.com news

Next week, Shoptalk hits Las Vegas and Writer is going to be there talking about AI! See you there?

Content strategy

Content AI is helping content strategists understand and govern the words their company uses on every single piece of content.