Creating a styleguide that spells out the details of what good content means for your company is the key to getting it right. To help you get started, here are nine of the best styleguides content marketers should check out.
Styleguides
Devon Delfino
Content strategy, Writing 101
Writing can be a tough gig — but it can also be a rewarding one. Here are 20 writer statistics that illuminate what the profession is like in 2020.
Styleguides
Review common best practices for AP style in our comprehensive guide. Save yourself scanning through hundreds of pages from the AP Stylebook.
Styleguides
At a basic level, technical writing involves communicating complex information so readers can use a product — even if they aren’t an expert.
Styleguides
Mailchimp’s styleguide is clean, comprehensive, and easy to navigate. Here’s a closer look at the guide, and a template you can use to help create your own:
Writing 101
Grammar helps us structure sentences. But it’s not just about rules — it’s what makes it possible to understand each other, and it grows with us.
Writing 101
Running spellcheck on Word is simple — but it won’t give you everything you need to do your best writing. Writer’s Word add-on can help.
Expert interviews, Healthy communication
Meet Ascending — “Credit Karma for company DEI” — a startup that’s systemizing a data-driven approach to diversity by helping companies measure and improve key metrics.
Content strategy, Writing 101
Being a writer requires many skills. We talked to seven top writers to find out what the best writer tools are, and how they use them.
Writing 101
Learn how to improve your business writing in professional emails, business reports, and more.
Healthy communication
Language carries with it an unusual power: a single word can heal or hurt. Words can create cultures of belonging or exclusion, and it’s important to know which words or phrases are which, especially if you value diversity.
Styleguides
A content styleguide is important to creating a cohesive brand. For tech companies with multi-persona marketing and multi-use-case products, it’s even more important — content must reflect the strategy, or users will be confused.
Styleguides
MailChimp, Microsoft, and Atlassian’s styleguides continue to be shining styleguide examples, but did you know of these seven others?