Julia Vaughan

Julia Vaughan

4 articles

Content strategy

Discover how Twitter thinks about content strategy, and how Writer helps them to achieve consistency at scale. Listen to Twitter’s story to find out more.

Content strategy

With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.

Healthy communication

The pandemic turned work-life on its head. That stress shows up at work, especially in how we talk to each other. A checklist to help you communicate with more empathy.

Content strategy

How Trello refreshed its voice — and stayed true to its spunky roots — after the Atlassian acquisition, with Leah Ryder, Trello's brand marketing lead.