Julia Vaughan

Julia Vaughan

5 articles

Content strategy

Hear from Twitter content strategists Jordan Craig and Lisa Jennings Young on how to design healthy conversations and stay on brand using Writer.

Content strategy

With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.

Healthy communication

The pandemic turned work-life on its head. That stress shows up at work, especially in how we talk to each other. A checklist to help you communicate with more empathy.

Content strategy

Even after its acquisition by Atlassian, Trello kept its voice fresh, spunky, and consistent with Writer. Here's how they did it, with Leah Ryder, Trello's brand marketing leader.

Content strategy

Hear from Intuit content experts on how they humanized their brand voice to stand out from the crowd and used Writer to inspire a more inclusive culture.