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A comprehensive guide to the AP style of writing
Styleguides

A comprehensive guide to the AP style of writing

Review common best practices for AP style in our comprehensive guide. Save yourself scanning through hundreds of pages from the AP Stylebook.

Mailchimp styleguide: the anatomy of a perfect content styleguide
Styleguides

Mailchimp styleguide: the anatomy of a perfect content styleguide

Mailchimp’s styleguide is clean, comprehensive, and easy to navigate. Here’s a closer look at the guide, and a template you can use to help create your own:

Improving their content writing style led to 50% growth in site traffic: interview with Ben Culpin
Expert interviews, Styleguides

Improving their content writing style led to 50% growth in site traffic: interview with Ben Culpin

How an ecommerce company have used a styleguide to keep their content writing consistent and increase traffic to their website.

3 reasons content consistency should be a top priority
Styleguides

3 reasons content consistency should be a top priority

When your content is inconsistent, your brand seems disingenuous and confusing. Here are 3 benefits of consistency in business and your story.

Using editorial styleguides with a remote team: interview with Alexandra Cote
Expert interviews, Styleguides

Using editorial styleguides with a remote team: interview with Alexandra Cote

Learn about how a marketing team uses their styleguide to manage both in-house content writers and freelance writers.

Turn your styleguide into a Chrome extension
Styleguides

Turn your styleguide into a Chrome extension

The delivery of your styleguide changes how effective your brand guidelines are. That’s where Google Chrome and Writer step in.

Improving marketing content and team morale with styleguides: interview with Andrew Hatfield
Expert interviews, Styleguides

Improving marketing content and team morale with styleguides: interview with Andrew Hatfield

Andrew shares how his team uses styleguides to help their marketing content writers bring consistency and efficiency to their work.

Using styleguides to spend 66% less time copy editing: interview with Megan Marrs
Styleguides

Using styleguides to spend 66% less time copy editing: interview with Megan Marrs

Learn how one team uses styleguides to reduce time spent on copy editing and ensure their editorial content is high-quality and on brand.

How well do you know your writing styleguide?
Styleguides

How well do you know your writing styleguide?

Do you know your brand’s content guidelines like the back of your hand? Let’s find out by answering the questions below about your writing styleguide.

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  • How Twitter does content strategy

    Discover how Twitter thinks about content strategy, and how Writer helps them to achieve consistency at scale. Listen to Twitter’s story to find out more.

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