AI writing assistants aren’t just for high school English papers anymore. Here's why they're the new new thing for the world's smartest brands.
Content strategy
“Big Sis Energy:” How Cleo built a Gen Z brand
With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.
Styleguides
10 of the best content styleguides in tech
A content styleguide is important to creating a cohesive brand. For tech companies with multi-persona marketing and multi-use-case products, it’s even more important — content must reflect the strategy, or users will be confused.
Healthy communication
How Intuit content designers prioritize diversity and inclusion language
Blacklist to blocklist, whitelist to allowlist, grandfathered to legacy status. These are just a handful of the words that content strategists are striking from the lexicon, leading the charge for inclusive language in the tech industry.