Brand Messaging Frameworks

At the very least, your brand messaging framework should include your business value proposition, target audience, and a statement about what differentiates you from the competition.

Healthy communication

10 insensitive words you need to stop using right now

Language carries with it an unusual power: a single word can heal or hurt. Words can create cultures of belonging or exclusion, and it’s important to know which words or phrases are which, especially if you value diversity.