Get top tips for creating a brand messaging framework, examples of leading brands’ messages and taglines, plus a free ultimate brand messaging template.
3 expert tips for approaching diversity and inclusion language
Using inclusive language helps build trust and credibility, particularly with groups of people who have felt historically underrepresented or misrepresented
10 insensitive words you need to stop using right now
Language carries with it an unusual power: a single word can heal or hurt. Words can create cultures of belonging or exclusion, and it’s important to know which words or phrases are which, especially if you value diversity.
The content that makes content leaders tick
Content strategy leaders of Twitter, Intuit, and UiPath share their most recommended blogs, newsletters, podcasts, and more
What are the best styleguide examples?
MailChimp, Microsoft, and Atlassian’s styleguides continue to be shining styleguide examples, but did you know of these seven others?
How Intuit content designers prioritize diversity and inclusion language
Blacklist to blocklist, whitelist to allowlist, grandfathered to legacy status. These are just a handful of the words that content strategists are striking from the lexicon, leading the charge for inclusive language in the tech industry.
3 of the most important ways to lead customer support now
Customer support leaders of Amazon, DrChrono, and Modern Fertility share best practices for managing thoughtful communications.
Taking a ‘quality over quick’ approach to customer support in the pandemic
This is how Modern Fertility guides customers through the ups and downs of uncertainty
How does Amazon approach customer support now?
Amazon Principal UX Writer Carol Valdez talks about solving problems at scale, understanding people's sensitivity around money, and more.
5 of the most anticipated sessions at Confab 2020
Content leaders pf Atlassian, Intuit, Capital One, LinkedIn, Slack, and more cover emerging ideas in content strategy
5 decisions to make before you create a styleguide
Content tips to prepare you for updating your processes. Advice for your team before you create a writing styleguide.
Helping everyone become a better writer and content strategist: interview with Ryan Farrell
Ryan helps people improve their content strategy, UX writing, and copywriting skills. Get his advice and learn how to become a better writer.
11 pieces of advice to guide your content strategy
Tweets from amazing content strategists, sharing their wisdom, advice, and musings on how to build a great content strategy.
I read you loud and clear: plain language beyond government
Plain language guidelines aren't just for government agencies. They will also help your organization build clear communication practices.
Eliminating wordiness in writing helps your business
Wordiness in writing doesn’t make content easier to understand. Here are 6 ways to cut back on wordiness and make your content more effective.
Aligning healthcare content strategy with patient needs
Healthcare writers and marketers are creating a lot of content. Here are 5 tips to ensure you align content goals with people's needs.
Working as a Content Strategist in Financial Services
Learn about content strategy roles in the financial services industry, based on findings from the 2019 Content Strategy Report.
Debunking 5 myths about content AI
Addressing common myths and fears surrounding AI — more specifically, content AI. Let's get some facts on the books.
Plain language best practices that will make your content anything but plain
Using plain English helps your audience digest your content. This plain language checklist will help ensure your work is easy to understand.
How well do you know your writing styleguide?
Do you know your brand’s content guidelines like the back of your hand? Let’s find out by answering the questions below about your writing styleguide.
Every Experience is a Content Experience: Interview with Melinda Belcher
Melinda shares how she entered the field, how she builds teams, advice and tools for success, and predictions for the future of the field.
Your Sleeping Styleguide Isn’t Good Enough
When you've poured your sweat, tears, and expertise into building a comprehensive styleguide, you should make sure it's actually used.
Scale is a content strategist’s biggest hurdle
Content strategy is still a world of haves and have-nots — especially when it comes to the ability to scale.
Recommended content strategy resources & tools
Over 300 recommendations for content strategy books, podcasts, blogs, communities, conferences, tools, and more.
This is why your product team needs UX writers
If you want people to understand — and, dare I say, love — your product, someone on your team must be vigilant about how it communicates.
Your Basic Content Governance Survival Gear
Great content governance ensures that everything is what and where it belongs, able to be updated and deleted when necessary.
How content strategists use Writer
Scale your brand and content practice. Catch every human writing error. Publish letter-perfect content every time.
How to create a writing styleguide for your brand
Questions to answer when you’re ready to create an official organization writing styleguide and establish consistency across content.
The impact of AI on content strategy
Content AI is helping content strategists understand and govern the words their company uses on every single piece of content.
Insights from a Product Content Strategist: Melanie Seibert
Melanie Seibert is a senior content strategist, with over 17 years of experience of planning and editing content for clients.
Always fresh, never stale: tips for great UX content
If you're thinking about how to optimize the words in your products, here are tips to help you create content for amazing user experiences.