At the very least, your brand messaging framework should include your business value proposition, target audience, and a statement about what differentiates you from the competition.
Using inclusive language helps build trust and credibility, particularly with groups of people who have felt historically underrepresented or misrepresented
Language carries with it an unusual power: a single word can heal or hurt. Words can create cultures of belonging or exclusion, and it’s important to know which words or phrases are which, especially if you value diversity.
Content strategy leaders of Twitter, Intuit, and UiPath share their most recommended blogs, newsletters, podcasts, and more
MailChimp, Microsoft, and Atlassian’s styleguides continue to be shining styleguide examples, but did you know of these seven others?
A content systems leader talks about how the financial software company manages long-overdue language updates to their suite of products.
Customer support leaders of Amazon, DrChrono, and Modern Fertility share best practices for managing thoughtful communications.
This is how Modern Fertility guides customers through the ups and downs of uncertainty
Amazon Principal UX Writer Carol Valdez talks about solving problems at scale, understanding people's sensitivity around money, and more.
Content leaders pf Atlassian, Intuit, Capital One, LinkedIn, Slack, and more cover emerging ideas in content strategy
Content tips to prepare you for updating your processes. Advice for your team before you create a writing styleguide.
Ryan helps people improve their content strategy, UX writing, and copywriting skills. Get his advice and learn how to become a better writer.
Tweets from amazing content strategists, sharing their wisdom, advice, and musings on how to build a great content strategy.
Plain language guidelines aren't just for government agencies. They will also help your organization build clear communication practices.
Wordiness in writing doesn’t make content easier to understand. Here are 6 ways to cut back on wordiness and make your content more effective.
Healthcare writers and marketers are creating a lot of content. Here are 5 tips to ensure you align content goals with people's needs.
Learn about content strategy roles in the financial services industry, based on findings from the 2019 Content Strategy Report.
Addressing common myths and fears surrounding AI — more specifically, content AI. Let's get some facts on the books.
Using plain English helps your audience digest your content. This plain language checklist will help ensure your work is easy to understand.
Do you know your brand’s content guidelines like the back of your hand? Let’s find out by answering the questions below about your writing styleguide.
Melinda shares how she entered the field, how she builds teams, advice and tools for success, and predictions for the future of the field.
When you've poured your sweat, tears, and expertise into building a comprehensive styleguide, you should make sure it's actually used.
The Content Strategy Report dives into team structures, workloads, priorities and challenges, favorite resources, and success metrics.
Content strategy is still a world of haves and have-nots — especially when it comes to the ability to scale.
Over 300 recommendations for content strategy books, podcasts, blogs, communities, conferences, tools, and more.
Your organization needs a content styleguide if you want to build a strong brand. See how your styleguide compares to other organizations.
If you want people to understand — and, dare I say, love — your product, someone on your team must be vigilant about how it communicates.
We asked the heroes on the front lines of product development — UX writers, product managers, and engineers — how they manage UX content.
Great content governance ensures that everything is what and where it belongs, able to be updated and deleted when necessary.
Scale your brand and content practice. Catch every human writing error. Publish letter-perfect content every time.
Questions to answer when you’re ready to create an official organization writing styleguide and establish consistency across content.
Content AI is helping content strategists understand and govern the words their company uses on every single piece of content.
Melanie Seibert is a senior content strategist, with over 17 years of experience of planning and editing content for clients.
If you're thinking about how to optimize the words in your products, here are tips to help you create content for amazing user experiences.