Document your brand’s unique selling points and differentiate your company from the competition with the ultimate brand messaging framework template.
Kind words at work
The pandemic turned work-life on its head. That stress shows up at work, especially in how we talk to each other. A checklist to help you communicate with more empathy.
What are the best content marketing styleguide examples?
Creating a styleguide that spells out the details of what good content means for your company is the key to getting it right. To help you get started, here are nine of the best styleguides content marketers should check out.
Branding lessons from Wistia’s DEI website
Wistia makes inclusion a strategic advantage. Here's an example from their diversity, equity, and inclusion page, and how they use it to attract top talent.
Simile: Definition and Examples
A simile is a figure of speech that writers use to compare dissimilar concepts. Let’s see some examples of what a simile is.
3 expert tips for approaching diversity and inclusion language
Using inclusive language helps build trust and credibility, particularly with groups of people who have felt historically underrepresented or misrepresented
The content that makes content leaders tick
Content strategy leaders of Twitter, Intuit, and UiPath share their most recommended blogs, newsletters, podcasts, and more
AI for beginners: What are artificial intelligence, machine learning, deep learning, and NLP?
Writer's director of data science and AI writing shows how advanced applications today could be just a computer doing “normal computer things” tomorrow.
We tested out four GPT-3 copywriting tools
What exactly is a GPT-3 copywriting tool, and does it even work? We put four of them to the test and here's what we found.