A content styleguide is important to creating a cohesive brand. For tech companies with multi-persona marketing and multi-use-case products, it’s even more important — content must reflect the strategy, or users will be confused.
Content tips to prepare you for updating your processes. Advice for your team before you create a writing styleguide.
When you've poured your sweat, tears, and expertise into building a comprehensive styleguide, you should make sure it's actually used.
Questions to answer when you’re ready to create an official organization writing styleguide and establish consistency across content.