With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.
Content strategy
Content strategy
Maria from Handshake on writing for marketplaces
How Handshake, a three-sided marketplace, solved unique content challenges. With Maria Romanovsky, content strategist at Handshake, Uber and Facebook.
Content strategy
Trello’s brand refresh post – Atlassian
Even after its acquisition by Atlassian, Trello kept its voice fresh, spunky, and consistent with Writer. Here's how they did it, with Leah Ryder, Trello's brand marketing leader.
AI
We tested out four GPT-3 copywriting tools
What exactly is a GPT-3 copywriting tool, and does it even work? We put four of them to the test and here's what we found.