With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.
Content strategy
Content strategy
Maria from Handshake on writing for marketplaces
How Handshake, a three-sided marketplace, solved unique content challenges. With Maria Romanovsky, content strategist at Handshake, Uber and Facebook.
Content strategy
Trello’s brand refresh post – Atlassian
How Trello refreshed its voice — and stayed true to its spunky roots — after the Atlassian acquisition, with Leah Ryder, Trello's brand marketing lead.