With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.
How Handshake, a three-sided marketplace, solved unique content challenges. With Maria Romanovsky, content strategist at Handshake, Uber and Facebook.
Even after its acquisition by Atlassian, Trello kept its voice fresh, spunky, and consistent with Writer. Here's how they did it, with Leah Ryder, Trello's brand marketing leader.
What exactly is a GPT-3 copywriting tool, and does it even work? We put four of them to the test and here's what we found.