No sense of an ending: Marketing when the world has lost a narrative structure

RECORDED MaY 5, 2020

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No sense of an ending: Marketing when the world has lost a narrative structure

As the world and work fundamentally shifts due to COVID-19, nothing is "business as usual". 

Watch this webinar with Deborah Carver, brand storyteller and content technology specialist, as she talks about how marketing must change to match the times. Whether you’re dealing with a global pandemic today or just a shift in your business in the future, her advice will help your team thrive through change.

Tune in and learn how to:

  • Adapt your brand story to fit the times
  • Decide if you have the right technology to support a changing team
  • Get internal buy-in up, down, and across the chain of command

About the speakers

Beth Chargin

Deborah Carver

Content Technologist and Digital Strategy Consultant
The Content Technologist

Deborah helps businesses ensure they’re making sound investments in content and marketing technology. She writes about demystifying publishing technologies and illuminate the gaps between the tech industry and the media. Her background is in digital strategy, content marketing, and publishing.

May Habib

May Habib

Co-founder and CEO

May Habib is co-founder and CEO of Writer, an AI writing tool for teams that helps everyone at a company write with the same style, terminology, and voice. She is an expert in the fields of natural language processing, localization technology, machine learning, and technology investing.

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