No sense of an ending: Marketing when the world has lost a narrative structure
RECORDED MaY 5, 2020
As the world and work fundamentally shifts due to COVID-19, nothing is "business as usual".
Watch this webinar with Deborah Carver, brand storyteller and content technology specialist, as she talks about how marketing must change to match the times. Whether you’re dealing with a global pandemic today or just a shift in your business in the future, her advice will help your team thrive through change.
Tune in and learn how to:
- Adapt your brand story to fit the times
- Decide if you have the right technology to support a changing team
- Get internal buy-in up, down, and across the chain of command
About the speakers
Content Technologist and Digital Strategy Consultant
The Content Technologist
Deborah helps businesses ensure they’re making sound investments in content and marketing technology. She writes about demystifying publishing technologies and illuminate the gaps between the tech industry and the media. Her background is in digital strategy, content marketing, and publishing.
Co-founder and CEO
May Habib is co-founder and CEO of Writer, an AI writing tool for teams that helps everyone at a company write with the same style, terminology, and voice. She is an expert in the fields of natural language processing, localization technology, machine learning, and technology investing.