Win-win: Content strategy for every team in your company

Talking to a customer in the thick of unifying her company's content strategy...

Mobilizing tens, hundreds, or even thousands of people across product, marketing, and communications teams to scale your content practice is no easy feat. Join us to learn how Lisa is working with her team to turn content strategy into a company-wide strategy. Then, stick around as May provides a quick Writer demo and talks about how your team can use it to replicate Lisa’s success.

Tune in to learn how to:

• Get executive buy-in for your work
• Start small and work in stages to roll out content strategy initiatives
• Align writers across product, communications, and marketing teams
• Use Writer to define your styleguide and empower writers