Win-win: Content strategy for every team in your company
Recorded December 5, 2019
Talking to a customer in the thick of unifying her company's content strategy...
Mobilizing tens, hundreds, or even thousands of people across product, marketing, and communications teams to scale your content practice is no easy feat. Join us to learn how Lisa is working with her team to turn content strategy into a company-wide strategy. Then, stick around as May provides a quick Writer demo and talks about how your team can use it to replicate Lisa’s success.
Tune in to learn how to:
- Get executive buy-in for your work
- Start small and work in stages to roll out content strategy initiatives
- Align writers across product, communications, and marketing teams
- Use Writer to define your styleguide and empower writers
About the speakers
Lisa Jennings Young
Content Strategy Manager,
Lisa is the content strategy manager at Twitter. She leads the content strategy with the very talented design team. She partners closely with them to create deeply satisfying digital experiences and build beautiful bridges between business goals, technical requirements, and customer needs. She’s passionate about content strategy, copywriting, and structured authoring.
Co-founder & CEO,
May is co-founder and CEO of Writer, a content intelligence platform that helps everyone at a company write with the same style, terminology, and voice. She is an expert in the fields of natural language processing, localization technology, machine learning, and technology investing. May graduated from Harvard, is a member of the World Economic Forum, and is a Fellow of the Aspen Global Leadership Network.