Your AI journey starts here

We believe people are the key to AI transformation. That’s why we’re committed to giving changemakers the technology and partnership they need to build a more creative, fulfilling future of work.

Today, we’re opening the doors of the WRITER AI Academy to everyone, even if you haven’t signed up for WRITER yet.

We’re also introducing our new flagship onboarding curriculum — WRITER Passport. We designed this specifically to help marketers and business leaders upskill themselves for the AI era. You’ll learn how to adopt an agentic mindset and identify the right opportunities for workflow automation, and then put fingers to keyboard to design them yourself — no coding, AI expertise, or complicated tools needed.

Stop worrying about falling behind. Start building momentum.

We talk to marketers every day. We know that while almost everyone is experimenting with AI, many are hitting a plateau. You might be using it for basic tasks, but you haven’t built the transformative workflows that actually save you hours of work. You hear about incredible use cases, but finding the time to figure them out feels impossible when you’re already stretched thin.

Often, the tools you have access to feel either too basic to do anything truly magical or too complicated to learn through trial and error. And if you’re in a role that relies on craft and nuance, you might even have questions about how much to rely on AI at all. Ultimately, you want AI to enhance your work and free up more of your time for the human parts of your job. Too often, it feels like AI just flattens your work or creates more of it.

We built the Passport curriculum to help you move past basic experimentation and lackluster results.

Think of what’s possible when you have help prepping for your day — tackling manual tasks like research, data analysis, and slide creation — and quickly turning your best assets into new formats. WRITER handles the heavy lifting so you can clear your plate of derivative work and focus on the creative ideas, human connections, and judgment calls that only you can make.

Inside the curriculum

The Passport curriculum helps you move beyond basic task prompting so you can start building enterprise-wide workflows. You’ll learn how to design transformations that scale your actual expertise.

Here is a look at the courses you can take to earn your LinkedIn-shareable skills badges and unlock your Core and Pro credentials:

• Designing agentic solutions: Stop recreating your best work from scratch. You’ll build your first automated playbook, make the shift from task-based AI to agentic workflows, and design systems that run your expertise — not just once, but every time.
• Prompting for outcomes: You already know what great output looks like. Now learn to communicate that to AI. You’ll master outcomes-based prompting — describing what success looks like, not just steps — and transform how every playbook you build performs.
• Scaling AI workflows: Your best work shouldn’t stay locked in your workspace. You’ll learn how to use variables to customize and scale your AI-driven processes, expanding your impact across the organization.
• Connecting AI to your business: Learn how to integrate AI directly into your existing business logic, tools, and workflows.
• Crafting branded AI: Ensure your AI outputs always sound like your brand.
• Unlocking enterprise intelligence: Your company has years of institutional knowledge. You’ll learn how to give WRITER direct access to that data, making every output organization-aware and building intelligence that compounds over time.
• Becoming an AI leader: Take the final step from practitioner to leader, architecting org-wide AI transformations.

Embark on your AI journey

You don’t have to take this journey alone. Our instructors are here to guide you every step of the way. Explore the WRITER AI Academy today and start building confidence.

Ready to see how WRITER can transform your team?

Our team specializes in AI program design, development, and adoption — we partner with you to turn early wins into an operating model that scales across your enterprise.

Schedule your demo →