The knowledge and skills you need to become your company’s expert on using generative AI for marketing content creation.
Enterprise AI use cases
Explore how generative AI can be used to write in every function across your business and how to best implement those use cases.
Rephrasing tools
Rephrasing is a vital part of the editing process. Save time and produce more high-quality content with rephrasing tools.
Terminology management
Brand development begins with terminology management. Learn why a term base is important for your company to achieve consistency.
Style guide
Need a style guide for your brand? Use this template for a fictional company that’s intended for you to copy and make your own.
Communication in the workplace
A healthy working environment makes or breaks company culture. Put your team on the path to success by communicating effectively in the workplace.
Proofreading
Before you hit publish, you always proofread. Make it a painless process and stock up on some helpful tips and techniques.
Inclusive language in the workplace
Find out why Diversity, Equity, and Inclusion (DEI) language are ever-growing, always evolving, and increasingly important in the workplace right now.
Brand messaging framework
Take your brand’s identity to new heights when you implement a brand messaging framework. Make sure your audience knows your value, and your values.
Plain language
Make sure readers know what your intended message is the first time they read your content. Follow plain language guidelines to communicate clearly.
Inclusive job descriptions
Deepen your talent pool and run a more successful company by making your job descriptions inclusive to all.
Business writing
Know your audience and know your purpose. Communicate like a professional in the workplace with strong business writing skills.
Content strategy
Everything you wanted to know about content strategy, from the history of the term, through to building a successful strategy. Featuring interviews from 12 content experts.
AI writing software
Writers aren’t going anywhere, and neither are AI writing assistants. Level-up your content and make your life easier with a writing assistant.
Copywriting software
Persuasive, engaging writing is the result of good copywriting. Invest in copywriting software to elevate your marketing efforts.
AI in creative content strategy
A pragmatic vision for how artificial intelligence will transform the content creation process for businesses.
Plagiarism
Plagiarism can be damaging to every company and every writer. Put a stop to it by recognizing different forms and learning how to prevent them.
