Guides

MOST RECENT
Generative AI retail & eCommerce use cases

Generative AI retail & eCommerce use cases

A guide for anyone in retail who’s curious about generative AI. Discover the right use case to support your team’s goals.

Full-stack generative AI for the enterprise

Full-stack generative AI

Learn about the landscape of generative AI technology on the market today, evaluating vendors, and how to establish a clear path to ROI.

Generative AI governance

Generative AI governance

Discover the importance of generative AI governance, along with a roadmap for enterprise IT leaders to build a robust governance framework.

Generative AI insurance use cases

Generative AI insurance use cases

Learn how to use AI for insurance. Get the ball rolling on your AI-related initiatives and figure out the right requirements for a successful AI platform.

Future-ready your people for an AI workplace

Future-ready your people for an AI workplace

How to nurture a “people-first” culture and future-ready your workforce in an AI-infused world, ensuring competitiveness and compassion coexist.

The state of generative AI in the enterprise

Discover the results of our survey on generative AI in the enterprise, with a sample of 466 directors and above in organizations with >1,000 employees.

Generative AI explained

Generative AI explained

We break down the big questions about generative AI into simple, plain language so you can sound like the expert in the boardroom.

The business leader’s guide to adopting generative AI

Adopting generative AI

How to identify use cases, prepare for change management, introduce governance workflows, and keep your brand safe while adopting generative AI.

Prompt crafting

Prompt crafting

The knowledge and skills you need to become your company’s expert on using generative AI for marketing content creation.

Enterprise generative AI use cases

Enterprise generative AI use cases

Explore how generative AI can be used to write in every function across your business and how to best implement those use cases.

Plagiarism

Plagiarism

Plagiarism can be damaging to every company and every writer. Put a stop to it by recognizing different forms and learning how to prevent them.

AI in creative content strategy

AI in creative content strategy

A pragmatic vision for how artificial intelligence will transform the content creation process for businesses.

Workplace communication

Communication in the workplace

A healthy working environment makes or breaks company culture. Put your team on the path to success by communicating effectively in the workplace.

Copywriting software

Copywriting software

Persuasive, engaging writing is the result of good copywriting. Invest in copywriting software to elevate your marketing efforts.

AI writing software

AI writing software

Get up to speed on AI writing software with this comprehensive guide covering their history, and the teams that can benefit from using them.

Brand messaging framework

Brand messaging framework

Take your brand’s identity to new heights when you implement a brand messaging framework. Make sure your audience knows your value, and your values.

Inclusive job descriptions

Inclusive job descriptions

Deepen your talent pool and run a more successful company by making your job descriptions inclusive to all.

Business writing

Business writing

Know your audience and know your purpose. Communicate like a professional in the workplace with strong business writing skills.

Content strategy

Content strategy

Everything you wanted to know about content strategy, from the history of the term, through to building a successful strategy. Featuring interviews from 12 content experts.

Proofreading

Proofreading

Before you hit publish, you always proofread. Make it a painless process and stock up on some helpful tips and techniques.

Plain language

Plain language

Make sure readers know what your intended message is the first time they read your content. Follow plain language guidelines to communicate clearly.

Rephrasing tools

Rephrasing tools

Rephrasing is a vital part of the editing process. Save time and produce more high-quality content with rephrasing tools.

Terminology management

Terminology management

Brand development begins with terminology management. Learn why a term base is important for your company to achieve consistency.

Inclusive language in the workplace

Inclusive language in the workplace

Find out why Diversity, Equity, and Inclusion (DEI) language are ever-growing, always evolving, and increasingly important in the workplace right now.

Style guide

Style guide

Need a style guide for your brand? Use this template for a fictional company that’s intended for you to copy and make your own.