With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.
Content strategy
Content Strategy
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Maria from Handshake on writing for marketplaces
How Handshake, a three-sided marketplace, solved unique content challenges. With Maria Romanovsky, content strategist at Handshake, Uber and Facebook.
Trello’s brand refresh post – Atlassian
How Trello refreshed its voice — and stayed true to its spunky roots — after the Atlassian acquisition, with Leah Ryder, Trello's brand marketing lead.
20 writing statistics
Writing can be a tough gig — but it can also be a rewarding one. Here are 20 writer statistics that illuminate what the profession is like in 2020.
Webinars – Win-win: content strategy for every team in your company
Conversation with Lisa Young, content strategist at Twitter. Lisa shares her tactics on getting executive buy-in, rolling content strategy out across teams, and aligning content goals across product, marketing and communications teams.
Content strategy
The video embedded throughout this page are clips from interviews with 12 content strategy experts conducted by the Writer team. We asked them to share their views on how to create a consistent content strategy.
Styleguides
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What are the best content marketing styleguide examples?
Creating a styleguide that spells out the details of what good content means for your company is the key to getting it right. To help you get started, here are nine of the best styleguides content marketers should check out.
A comprehensive guide to the AP style of writing
Review common best practices for AP style in our comprehensive guide. Save yourself scanning through hundreds of pages from the AP Stylebook.
Healthy Communication
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Kind words at work
The pandemic turned work-life on its head. That stress shows up at work, especially in how we talk to each other. A checklist to help you communicate with more empathy.
Interview with Jeremy Evans-Smith, Founder and CEO of Ascending
Meet Ascending — “Credit Karma for company DEI” — a startup that’s systemizing a data-driven approach to diversity by helping companies measure and improve key metrics.
D&I terms and Inclusion glossary
Inclusive language helps shape inclusive cultures. Learn the basics with a comprehensive glossary of the words to use — and which to avoid.
AI
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AI writing assistants
AI writing assistants aren’t just for high school students polishing an English paper anymore. Read about the various technologies creating new use cases across academia, professional writing, and workplace communication.
AI for beginners: What are artificial intelligence, machine learning, deep learning, and NLP?
Writer's director of data science and AI writing shows how advanced applications today could be just a computer doing “normal computer things” tomorrow.
Now that AI is the new writing assistant, can you break grammar rules?
Grammar evolves, and it's evolving faster than ever thanks to technology. What rules are going out of style, and which are here to stay?
FEATURED REPORTS
WRITING 101
View All20 writing statistics
Writing can be a tough gig — but it can also be a rewarding one. Here are 20 writer statistics that illuminate what the profession is like in 2020.
Writer – Is the Oxford comma necessary?
In this post, we’ll cover the basics that you need to know about the use of the Oxford comma, including examples of the correct and incorrect way to use it.
Prepositional phrases: what they are and examples
In this post, we’ll cover the basics that you need to know about prepositions, what they are, and some practical examples.