Writing styles matter for content marketing. Use this guide to know the best way to write for every step of the customer journey.
Content StrategyView All
Leaders from Notion, Webflow, and more share their best tips for running content teams, removing friction, and making space for creativity.
Have you ever considered publishing guest posts on your blog? If so, read these six steps on how to set up editorial guidelines for your contributors.
Hear from Twitter content strategists Jordan Craig and Lisa Jennings Young on how to design healthy conversations and stay on brand using Writer.
Do your KB inspire your customers? You may not think of them as your brand's secret weapon, but you SHOULD. Do these five things, and see the customer love roll in.
Picking the wrong product name can wreak havoc on your brand. Avoid these six mistakes.
Creating a styleguide that spells out the details of what good content means for your company is the key to getting it right. To help you get started, here are nine of the best styleguides content marketers should check out.
Review common best practices for AP style in our comprehensive guide. Save yourself scanning through hundreds of pages from the AP Stylebook.
At a basic level, technical writing involves communicating complex information so readers can use a product — even if they aren’t an expert.
Healthy CommunicationView All
Find out how tailoring your communication style to your team members’ individual love language could lead to increased productivity and other benefits.
The pandemic turned work-life on its head. That stress shows up at work, especially in how we talk to each other. A checklist to help you communicate with more empathy.
Meet Ascending — “Credit Karma for company DEI” — a startup that’s systemizing a data-driven approach to diversity by helping companies measure and improve key metrics.
Writer's director of data science and AI writing shows how advanced applications today could be just a computer doing “normal computer things” tomorrow.
Grammar evolves, and it's evolving faster than ever thanks to technology. What rules are going out of style, and which are here to stay?
Writer is open sourcing FitBERT, a NLP library to make it easy for anyone who knows Python to use BERT for string interpolation.
WRITING 101View All
Learn the subtle yet major differences between hyphens, em dashes, and en dashes. This guide includes helpful examples of how to use hyphens and dashes.
“Insure,” “ensure,” and “assure” are commonly confused word triplets that have similar meanings and sound similar. See examples of how to use them.
Do you know the differences between writing dates in US English and British English? Learn about the common mistakes in writing dates here.