Writing styles matter for content marketing. Use this guide to know the best way to write for every step of the customer journey.
Content Strategy
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The managing editor’s guide to getting out of the way
Leaders from Notion, Webflow, and more share their best tips for running content teams, removing friction, and making space for creativity.
Influence & Co.'s perfect editorial guide
Have you ever considered publishing guest posts on your blog? If so, read these six steps on how to set up editorial guidelines for your contributors.
Designing for a (healthy) global conversation: How Twitter does content strategy
Hear from Twitter content strategists Jordan Craig and Lisa Jennings Young on how to design healthy conversations and stay on brand using Writer.
5 rules for creating a truly helpful knowledge base article
Do your KB inspire your customers? You may not think of them as your brand's secret weapon, but you SHOULD. Do these five things, and see the customer love roll in.
Product naming: 6 common mistakes to avoid, and what to do instead
Picking the wrong product name can wreak havoc on your brand. Avoid these six mistakes.
Styleguides
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What are the best content marketing styleguide examples?
Creating a styleguide that spells out the details of what good content means for your company is the key to getting it right. To help you get started, here are nine of the best styleguides content marketers should check out.
A comprehensive guide to the AP style of writing
Review common best practices for AP style in our comprehensive guide. Save yourself scanning through hundreds of pages from the AP Stylebook.
The best-in-class technical writing styeguide examples (and why they work)
At a basic level, technical writing involves communicating complex information so readers can use a product — even if they aren’t an expert.
Healthy Communication
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The 5 love languages at work
Find out how tailoring your communication style to your team members’ individual love language could lead to increased productivity and other benefits.
Kind words at work
The pandemic turned work-life on its head. That stress shows up at work, especially in how we talk to each other. A checklist to help you communicate with more empathy.
Interview with Jeremy Evans-Smith, Founder and CEO of Ascending
Meet Ascending — “Credit Karma for company DEI” — a startup that’s systemizing a data-driven approach to diversity by helping companies measure and improve key metrics.
AI
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AI for beginners: What are artificial intelligence, machine learning, deep learning, and NLP?
Writer's director of data science and AI writing shows how advanced applications today could be just a computer doing “normal computer things” tomorrow.
Now that AI is the new writing assistant, can you break grammar rules?
Grammar evolves, and it's evolving faster than ever thanks to technology. What rules are going out of style, and which are here to stay?
Announcing FitBERT: Open source NLP library for engineers and researchers
Writer is open sourcing FitBERT, a NLP library to make it easy for anyone who knows Python to use BERT for string interpolation.
FEATURED REPORTS
WRITING 101
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Hyphens vs. dashes: know the difference
Learn the subtle yet major differences between hyphens, em dashes, and en dashes. This guide includes helpful examples of how to use hyphens and dashes.
Insure Vs. Ensure Vs. Assure: Which One Is Right?
“Insure,” “ensure,” and “assure” are commonly confused word triplets that have similar meanings and sound similar. See examples of how to use them.
How to write dates perfectly
Do you know the differences between writing dates in US English and British English? Learn about the common mistakes in writing dates here.