Discover how Twitter thinks about content strategy, and how Writer helps them to achieve consistency at scale. Listen to Twitter’s story to find out more.
Content StrategyView All
With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.
How Handshake, a three-sided marketplace, solved unique content challenges. With Maria Romanovsky, content strategist at Handshake, Uber and Facebook.
How Trello refreshed its voice — and stayed true to its spunky roots — after the Atlassian acquisition, with Leah Ryder, Trello's brand marketing lead.
Writing can be a tough gig — but it can also be a rewarding one. Here are 20 writer statistics that illuminate what the profession is like in 2020.
Conversation with Lisa Young, content strategist at Twitter. Lisa shares her tactics on getting executive buy-in, rolling content strategy out across teams, and aligning content goals across product, marketing and communications teams.
Creating a styleguide that spells out the details of what good content means for your company is the key to getting it right. To help you get started, here are nine of the best styleguides content marketers should check out.
Review common best practices for AP style in our comprehensive guide. Save yourself scanning through hundreds of pages from the AP Stylebook.
Healthy CommunicationView All
The pandemic turned work-life on its head. That stress shows up at work, especially in how we talk to each other. A checklist to help you communicate with more empathy.
Meet Ascending — “Credit Karma for company DEI” — a startup that’s systemizing a data-driven approach to diversity by helping companies measure and improve key metrics.
Inclusive language helps shape inclusive cultures. Learn the basics with a comprehensive glossary of the words to use — and which to avoid.
AI writing assistants aren’t just for high school students polishing an English paper anymore. Read about the various technologies creating new use cases across academia, professional writing, and workplace communication.
Writer's director of data science and AI writing shows how advanced applications today could be just a computer doing “normal computer things” tomorrow.
Grammar evolves, and it's evolving faster than ever thanks to technology. What rules are going out of style, and which are here to stay?
WRITING 101View All
The ampersand is a sign for the word “and.” Read on to learn how to properly use an ampersand in a sentence.
Both canceled (one L) and cancelled (two Ls) are correct, but usage depends on where you live and who you’re writing for. Read on to find out more.
"Indubitably" is an adverb that means something impossible to question or doubt. Find out how and when to use it in your writing here.