AI agents at work

– 10 min read

Automate your podcast production without losing your voice

Ben Popper

Ben Popper   |  June 18, 2026

THE AI Playbook - blog - Podcast workflow

Hosting a podcast can be an exciting role, especially when you have great guests booked and the conversation is flowing well. Before you get to the recording, however, some busy work awaits. You still have to research the guest, prep questions, and draft the outreach email.

Once you finish the podcast, more busywork appears. You need to prepare the show notes, write the promotional social media posts, and publish a recap blog. It’s the repetitive busywork that drains your creative energy and slows down your publishing schedule.

Let’s look at two AI agents we created at WRITER to deal with the work that comes before and after the actual recording session.

First, the Interview Prep Playbook helps you build a structured, highly relevant interview guide before you even hit record. It utilizes custom skills, like a persona reviewer, to stress-test your questions and ensure they align with your core corporate messaging.

Once you finish the episode, the Promotion Package Playbook takes over. It analyzes your raw transcript and automatically generates your episode description, social posts, and employee advocacy copy — all in your exact voice. It even runs the content through an AI-ism detector to eliminate those obvious robotic cliches.

Voice isn’t a singular entity. With WRITER, we can apply a custom VOICE profile to match the moment. Whether you need the output to sound like your CMO for the outreach email or your snarkiest marketing for social, a simple toggle lets you switch between highly tuned voices without any need to rewrite a prompt.

These Playbooks also connect directly to the tools you already use. Your interview guide is written directly into a shared Google Doc, and your promotional package is sent automatically to your team’s Slack channel for review. It is a frictionless experience designed to keep your team moving forward and focused on strategy.

Check out the full video to see the step-by-step implementation and learn how to level up your marketing with WRITER.

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