Words at work

– 10 min read

10 inspiring quotes about building a memorable brand

Amy Cuevas Schroeder

Amy Cuevas Schroeder

“Your brand is the single most important investment you can make in your business.”

— Steve Forbes, Editor in Chief of Forbes Magazine

“Your word is your brand and if your word contradicts the quality of what you grow and sell, you will have difficulty in your community in the future.”

― Cindy Ann Peterson, author of The Power of Civility: Top Experts Reveal the Secrets to Social Capital

“Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.”

— Krista Neher, CEO of Boot Camp Digital

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”

David Brier, rebranding expert

“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”

Ashley Friedlein, CEO of Guild

“If there is one trait that your brand must speak of, it is trust.”

Idowu Koyenikan, author of  for All: Living a Life of Success at the Edge of Your Ability

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Seth Godin, modern marketing expert

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

— Warren Buffett, CEO of Berkshire Hathaway

“If people believe they share values with a company, they will stay loyal to the brand.”

Howard Shultz, Founder of Starbucks

“A great brand is a story that is never completely told.”

Scott Bedbury, CEO of Brandstream