Content strategy, Expert interviews

    The content that makes content leaders tick

    The content that makes content leaders tick Header

    Once upon a time, content took a backseat to product design, development, and marketing. Now, more organizations are taking a collaborative approach to experience design, where content creators collaborate with designers and researchers at the earliest stages of a product so that the words they write inform the design (as opposed to just filling up the space).

    This is not to say that design, user experience, research, and engineering should become the new afterthoughts. Far from it — all of the above must work hand in hand to make sure that people get the content they need, when they need it.

    The field of content strategy has come a long way in the last decade, and it’ll continue to evolve. Content leaders’ areas of expertise range from content design and design systems to content marketing and storytelling, and so much more. 

    As the content industry grows, so too has the amount of educational content for the content strategy community. Here are some of the favorite sources of info from content leaders at Twitter, Intuit, and UiPath, all of whom are Writer customers.

    Lisa Young Twitter

    Lisa Young

    Content Strategy Manager, Twitter

    Lisa’s recommended content strategy newsletters, blogs, podcasts, and more

    Topics that make Lisa Young tick

    • Structured content and content reuse
    • Content AI
    • Strings management
    • Localization
    • Accessibility
    • Voice and tone
    • Nudging
    • Process design
    • Terminology management
    • Measuring content success
    • Microcopy insights/best practices
    • Content design


    Michael Haggerty-Villa

    Design Systems Lead, QuickBooks (Intuit)

    Michael’s favorite design systems and content thought leaders

    “There’s a lot of discussion about design systems, tech, processes, people, etc.”

    Topics that make Michael Haggerty-Villa tick

    All the systems working together: design systems, content systems, visual systems, and interaction systems. 


    Kate_McDaniel UiPath

    Kate Mcdaniel

    Blogs Editor, Global Content, UiPath

    Favorite content marketing newsletters, blogs, and more

    Favorite thought leaders and speakers

    Topics that make Kate McDaniel tick

    • Content marketing 
    • Brand voice and tone
    • Copywriting
    • Content marketing analytics/ROI metrics
    • Tying marketing to customer journey/experience
    • Diversity and inclusion