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Content strategy

– 10 min read

Recommended content strategy resources & tools

Ashley Coolman

Ashley Coolman

Content strategy resources & tools

In April 2019, we surveyed 400+ content strategists and asked them to share their favorite resources for learning and working. They delivered over 300 different recommendations! If you’re looking for a new book, podcast, blog, community, conference, or tool, there’s likely something here for you to pick up.

If your favorite content strategy resources and tools are missing from the list, tweet @Get_Writer to let me know.


Table of Contents

  1. Websites & blogs
  2. Email newsletters
  3. Books
  4. Podcasts
  5. Online & offline communities
  6. Conferences & courses
  7. Individual experts
  8. General resource ideas
  9. Analytics tools
  10. Content, asset, & website management tools
  11. Content creation, & design tools
  12. Content intelligence tools
  13. Development tools
  14. Education-focused tools
  15. Localization tools
  16. Marketing-focused tools
  17. Research tools
  18. Teamwork, collaboration, & communication tools
  19. Miscellaneous tools

Websites & blogs

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Email newsletters

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Books

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Podcasts

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Online & offline communities

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Conferences & courses

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Individual experts

This is certainly not a complete list of all the amazing content leaders out there, but it is the list of those who were specifically mentioned in our survey. Perusing the websites, blog writers, book authors, communities, and groups above is a great way to find more people to follow.

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General resource ideas

  • Airtable templates, especially for content audits
  • Audible — see book suggestions
  • B2B marketing research portals — see website suggestions
  • Blogs — see blog suggestions
    • Posts by design departments at leading companies (less for learning how to do something new and more for validating that I’m doing the right thing)
  • Books — see book suggestions
  • Case studies
  • Conferences/events + presentations/materials — see event suggestions
  • Consultations
  • Courses
  • Facebook groups — see community suggestions
  • Google
  • Key external speakers — see favorite experts
  • LinkedIn articles & groups — see community suggestions
  • Meetups — see community suggestions
  • Newsletters & emails — see newsletter suggestions
  • Podcasts — see podcast suggestions
  • Reports
  • Seminars
  • Slack groups — see community suggestions
  • Social media — see community suggestions
  • Style guide websites
  • Training, online and offline
  • Twitter — see community suggestions
  • UX books — see book suggestions
  • Web articles — see blog suggestions
  • Webinars — see host suggestions
  • Websites — see blog suggestions
  • YouTube videos
  • Internal organization knowledge:
    • Conferences at my company
    • Colleagues IRL (“in real life”)
    • Developers
    • Internal strategic relations team
    • My content strategy team
    • Onboarding and training at my company
    • One or two good strong hires
    • Other content strategists at my company
    • Our content competence
    • Our own internal analytics and testing
    • Staff research and sharing
  • Personal:
    • Crowdsourcing my tech network
    • Feedly (my feed of content strategy blogs) — see website suggestions
    • Informal networking
    • Observing those in my industry — see favorite experts
    • On the job experience, past experience
    • Other comms professionals — see favorite experts
    • Peers and personal connections
    • Strategists in my wider agency network
    • Trial and error
    • “Doing the work!”
    • “The creativity in my mind”
    • “Honestly, I don’t even have the time for proper research.”
    • “There is woefully little available for my sub-discipline of CS (support/customer experience).”

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Respondents submitted nearly 200 different tools they use in their content strategy roles. We organized those into loose groups based on the purpose or functionality of the tool.

Analytics tools

  • Analysis: Facebook Insights
  • Analysis: Google Analytics
  • Analysis: Google Data Studio
  • Analysis: Iconosquare
  • Analysis: Twitter analytics

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Content, asset, & website management tools

  • DAM: Adobe Bridge
  • DAM: Aprimo
  • DAM: Cumulus
  • DAM: SAP Digital Library
  • DAM: Widen
  • CMMS: Hippo
  • CMS, Intranet: Confluence
  • CMS, Knowledgebase: Adobe RoboHelp
  • CMS, Knowledgebase: Salesforce
  • CMS, Knowledgebase: Zendesk
  • CMS: Adobe Experience Manager
  • CMS: Cascade
  • CMS: CKEditor
  • CMS: Contentful
  • CMS: Contentstack
  • CMS: CraftCMS
  • CMS: Directus
  • CMS: DNN
  • CMS: Documentum
  • CMS: dotCMS
  • CMS: Drupal
  • CMS: Ektron
  • CMS: Episerver
  • CMS: IBM Lotus
  • CMS: Kentico
  • CMS: Madcap Flare
  • CMS: SiteCore
  • CMS: Tridion
  • CMS: TYPO3
  • CMS: Veeva Vault
  • CMS: Wagtail
  • CMS: Webflow
  • CMS: WordPress
  • Content inventory: Content Analysis Tool (CAT)
  • Content Ops: GatherContent
  • Content Ops: Kapost
  • Content Ops: Oracle Service Cloud
  • Content Ops: Oracle Web Center Sites
  • Content Ops: Oracle WebCenter Content
  • Website governance: Jump Chart
  • Website governance: Siteimprove
  • Website governance: Slickplan

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Content creation & design tools

  • Create, Video: Camtasia
  • Create, Video: Wistia
  • Create, Write: GDrive Suite (Docs, Sheets, Slides, Folders)
  • Create, Write: Internal style guide
  • Create, Write: Microsoft Office Suite (Word, Excel, PowerPoint, Onenote)
  • Design: Abstract
  • Design: Adobe Creative Cloud (Acrobat, Illustrator, InDesign, Photoshop, Premiere, Spark)
  • Design: Canva
  • Design: Figma
  • Design: InVision
  • Design: Sketch
  • Diagramming, User Journeys: UXpressia
  • Diagramming: Flowmapp
  • Diagramming: LucidChart
  • Diagramming: Real Time Board
  • Diagramming: Skitch
  • Diagramming: Visio
  • Diagramming: Xmind
  • Form builder: Formstack
  • Ideation: Miro
  • Ideation: Mural
  • Wireframing: Axure
  • Wireframing: Balsamiq

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Content intelligence tools

  • Content analysis: Writer
  • Content analysis: Acrolinx
  • Content analysis: Grammarly
  • Content analysis: Hemingway
  • Content analysis: SmartLogic
  • Crawler: ParseHub
  • Crawler: Screaming Frog
  • Crawler: URL Profiler

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Development tools

  • Code editor: Sublime Text
  • Code editor: TextWrangler
  • Code editor: Ultra Edit
  • Development, learn: ww3 schools
  • Development, web: Adobe Dreamweaver
  • Development, XML Editor: Oxygen
  • Development, XML Editor: XMetaL
  • Development, XML Publishing: XPP
  • Development: Apache SVN
  • Development: Assembla
  • Development: gulp
  • Development: Git
  • Development: GitHub
  • Development: GitLab
  • Webpage builder: Google Sites
  • Webpage builder: Web Express

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Education-focused tools

  • Education software: Chalk
  • Education software: Docuvera
  • Education software: Inkling

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Localization tools

  • Localization: PhraseApp
  • Localization: SDL
  • Localization: Smartling

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Marketing-focused tools

  • Brand management: Frontify
  • Brand management: Google Business
  • Marketing, Email: Constant Contact
  • Marketing, Email: MailChimp
  • Marketing, Public Relations: TrendKite
  • Marketing, Sales Enablement: Highspot
  • Marketing, SEO: BrightEdge
  • Marketing, SEO: Moz
  • Marketing, SEO: SEMRush
  • Marketing, Social Media: Hootsuite
  • Marketing, Social Media: Sendible
  • Marketing, Social Media: Sprout Social
  • Marketing, Social Media: Tweetdeck
  • Marketing: Atomized
  • Marketing: Buzzsumo
  • Marketing: Contently
  • Marketing: Eloqua
  • Marketing: Hubspot
  • Marketing: Marketo
  • Marketing: Meltwater
  • Marketing: Mention
  • Marketing: NewsCred
  • Marketing: Percolate
  • Marketing: UberFlip
  • SEO: Google Keyword Planner
  • SEO: SEMRush

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Research tools

  • Research, UX: Optimal Workshop
  • Research: AnswerThePublic
  • Research: Google Trends
  • Research: OptimalWorkshop

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Teamwork, collaboration, & communication tools

  • Collaboration: Quip
  • Collaboration: Zeplin
  • Communication: Bluejeans
  • Communication: Microsoft Outlook
  • Communication: Microsoft Teams
  • Communication: Slack
  • Anonymous Whistleblowing System: Vispato
  • Document generation: Webmerge
  • Document management: Box
  • Document management: Dropbox Paper
  • Document management: Microsoft OneDrive
  • Document management: Sharepoint
  • Proofing: GoProof
  • Proposals: SmartDocs
  • Scheduling: Google Calendar
  • Work management: Airtable
  • Work management: Asana
  • Work management: Basecamp
  • Work management: CoSchedule
  • Work management: Desksite
  • Work management: InMotionNow
  • Work management: Intervals
  • Work management: JIRA
  • Work management: KeyedIn
  • Work management: Microsoft Planner
  • Work management: Monday
  • Work management: Notion
  • Work management: Robohead
  • Work management: Smartsheet
  • Work management: TaskRay
  • Work management: TeamGantt
  • Work management: TeamworkPM
  • Work management: TeuxDeux
  • Work management: Trello
  • Work management: Workflow Max
  • Work management: Workfront
  • Work management: Workgroups DaVinci
  • Work management: Workzone
  • Work management: Wrike

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Miscellaneous tools

  • Misc: Advantage
  • Misc: Contour
  • Misc: eNews Pro
  • Misc: GovDelivery
  • Misc: TRIM

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I hope this helped you find your next great resource. Remember, you can tweet @Get_Writer with any additional suggestions for the list.

Illustration by Andrew Beck

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