Conversion.ai

+ ease-of use
– writing quality
Conversion.ai’s mission is to “help people break through writer’s block to finally get their content done.” Its GPT-3-powered AI, called Jarvis, writes their website copy.

Based on what we saw in our tests, if Jarvis wrote Conversion.ai’s copy, it must have gone through an intensive amount of editing before it was publishable.
Who it’s for
Over 10,000 copywriters, marketers, and entrepreneurs use Conversion.ai.
What it writes
Conversion.ai offers templates for a wide variety of writing tasks, including marketing frameworks, copywriting formulas, blog outlines and introductions, product descriptions, emails, video scripts, social media and ad copy.

Sample Content


Jordan Miller caught several instances of factual errors and illogical messaging:
“This one has a few glaring red flags. First, I believe GPT-3 only produces text, not audio or video. And the comparison with Photoshop doesn’t work here. GPT-3 creates while Photoshop — at least how they describe it — only alters. The distinction between simulating and approximating doesn’t really land either; what’s the meaningful difference? And finally, the Twitter implication doesn’t really make sense. GPT-3 couldn’t hack the president’s phone, it could only create a fake Tweet. I could do that, too. The issue is that neither of us has his password. And the awake/asleep bit is a miss… I wouldn’t give this the go-ahead.”

Jordan Miller
The Pros of Conversion.ai
+ Conversion.ai is easy to use. The minute you log in for the first time, it provides clear next steps.

Many of the writing tools within Conversion.ai invite users to suggest what kind of tone Conversion.ai should write in, from “witty” to “professional.” The AI can even try to mimic the writing style of famous authors, celebrities, and fictional characters.
The Cons of Conversion.ai
− As our editors noted, Conversion.ai’s output is spotty at best. At first glance, the copywriting seems human-written, but upon a deeper read, it’s clear that the AI is putting together a jumble of related words without meaning.
− Unlike the other contenders we tested, Conversion.ai doesn’t offer a free trial. The lowest-tier monthly plan costs $29 up front, and it costs a whopping $109 per month to access all of the capabilities.

Recommended use cases
Like the other GPT-3 copywriting tools, Conversion.ai is handy for unlocking writing ideas. Based on the results of our test, we can’t recommend the product for producing long-form written content unless you have an editor and fact-checker on hand to fix anything the AI creates.
GPT-3 is a writing tool (not a replacement)
GPT-3 is a big step toward automating content creation, but can’t come close to replacing human writing talent— yet. Until AI copywriting tools like those we reviewed can perform at the same level as professional writers, think of these tools as writing helpers. You can provide your creative team with GPT-3 copywriting tools to help plant seeds of creativity, speed up the content creation process, and repurpose existing content.
No matter how human-like AI writing gets, companies will always depend on creative thinkers like you to drive and prove the impact of content strategy and hold your company’s content accountable to the values and quality standards of your brand.