Introducing Palmyra Creative: Unlocking creativity with AI

AI use cases are as diverse as the industries they serve. While generalized models are celebrated for their flexibility and broad capabilities, specialized models often excel at delivering precise results tailored to specific needs. That’s why Writer has built both top-performing general-purpose models, and a suite of composable, specialized models designed for industries like healthcare and finance, as well as unique skills like vision. These tools empower enterprises to achieve rapid ROI while enabling developers to build agile, AI-powered products and features that solve mission-critical challenges.

Creative thinking is required in almost every team, workflow, and industry. Whether you’re a product manager mapping out a strategy, a marketing manager brainstorming campaigns, or a researcher uncovering bold new approaches, innovation relies on the ability to think beyond the obvious. Yet, many large language models fall short — offering ideas that feel one-dimensional, dull, or uninspired.

That’s why we’re thrilled to introduce Palmyra Creative, the latest addition to the Writer family of large language models. Purpose-built to enhance creative thinking and writing across professions, Palmyra Creative brings depth, variety, and originality to tasks where innovation matters most. Available today via our API, No-code tools, and the Writer Framework , and as a NVIDIA NIM inference microservice on the NVIDIA API catalog, Palmyra Creative is ready to empower you to reimagine what’s possible. For licensing inquiries, contact us at sales@writer.com.

Getting creative: What can Palmyra do?

Measuring creativity is tough. Unlike metrics like MMLU or Stanford’s HELM, which focus on accuracy and reasoning, creativity doesn’t fit neatly into benchmarks. It’s messy, subjective, and thrives on originality and adaptability.

At its heart, creativity boils down to three key skills:

• Divergent thinking: Generating a wide range of unique ideas and approaches to a problem.
• Co-creation: Collaborating with users by adapting outputs based on feedback and trying different perspectives.
• Relevant solutions: Delivering high-quality, tailored results that effectively address the challenge at hand.

We built Palmyra Creative to do just that. It’s designed to help teams brainstorm fresh ideas or polish works in those critical final steps of a workflow.

Here are two examples of how Palmyra Creative supports these workflows in action: brainstorming innovative strategies for a small-town bakery and refining a technical explanation to make it engaging and relatable.

Palmyra Creative transforms how organizations approach creativity, offering fresh, impactful solutions across industries and departments.

• In retail, it helps craft personalized marketing campaigns, enhance loyalty programs, and design engaging in-store experiences.
• In healthcare, it can help simplify complex patient communications, develop empathetic outreach strategies, and inspire innovative research.
• For finance, it humanizes messaging, creates accessible educational tools, and designs strategies to improve portfolio performance.
• In B2B tech, it drives bold product positioning, refines technical documentation, and sparks creative solutions to product challenges.

What sets Palmyra Creative apart is its ability to pair imaginative thinking with domain-specific expertise. When combined with models like Palmyra Med for healthcare or Palmyra Fin for finance, it delivers solutions tailored to even the most complex industry challenges. By bringing together creativity and knowledge, Palmyra Creative inspires innovation across every level of an organization, helping teams achieve exceptional results.

Easy deployment with NVIDIA NIM

The Palmyra Creative model is packaged as an NVIDIA NIM microservice to streamline and accelerate the deployment of generative AI models across NVIDIA-accelerated infrastructure anywhere, including cloud, data center, and workstations.

NIM uses inference optimization engines, industry-standard APIs, and prebuilt containers to provide high-throughput AI inference that scales with demand.

Putting Palmyra Creative to the test

The best way to understand Palmyra Creative’s potential is to see it in action. Whether you’re brainstorming your next big idea, refining your storytelling, or tackling complex creative challenges in a technical domain, Palmyra Creative is ready to help.

With Palmyra Creative, we’re redefining what it means to think creatively with AI. It’s not just about generating words on a page—it’s about pushing boundaries, exploring new perspectives, and delivering results that inspire.

You can try out Palmyra Creative with $10 in free API credits, or experiment with it on the NVIDIA API catalog.

Let’s get creative.