Prudential’s journey with WRITER: Past lessons, present practices, future possibilities

Meet the team at Prudential who turned their marketing challenges into triumphs with WRITER: Ashley Cheretes, director of AI, and Lily Raymond, who oversees marketing strategy. Ashley and Lilly have transformed Prudential’s content creation, increasing speed to market by 70% and boosting their creative team’s capacity by 40%.

By building custom AI agents like their voice-of-customers analysis tool, they’ve turned customer feedback into actionable insights, enhancing personalization and compliance. Their human-centered approach has won over skeptics, driving transformation at Prudential one workflow at a time. Discover how they can help you achieve similar success and make your marketing strategy more impactful.