Tight budgets, an uncertain macro environment, and a team looking to you for guidance. 2023 is going to be a marathon. Run at a sprint.
Facing what promises to be a challenging 12 months, marketing leaders across industries are in the hot seat: what’s the plan?
Writer recently hosted marketing and technology leaders as they talked through how to take on the year ahead. From keeping teams motivated, to growing organic and brand, to somehow doing a lot more with a lot less. Read our takeaways from the event, or watch the recordings on-demand.
Watch the free,
Cut, keep, or transform
Leading CMOs take us through their ’23 planning
Lynn Teo of Northwestern Mutual
Annette Cardwell of Lattice
Clare Carr of Chief
Moderated by May Habib of Writer
The new content maturity framework
How to get more from content in ’23
Steven Pritt of Thomson Reuters
Wade Coleman of Fiserv
Moderated by Colleen Jones of Content Science
It’s here, it’s good, but is it right?
The marketers’ guide to ethical AI adoption
Stuart Meyer of Fenwick
Dave Buchanan of Writer
Julia Falkowski of Intuit
Slides & resources
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