A UX advantage
The impact of unified taxonomy at Intuit
Morgen Kimbrell of Intuit
In this session
Intuit’s umbrella included powerhouse services like MailChimp and QuickBooks, but ‘the band just wasn’t jiving’.
In this session, Morgen Kimbrell shows how Intuit was able to harmonize their products and integrate their siloed companies. With the help of tools like Writer, Intuit revolutionized their content delivery, liberating content from code and getting all their teams on the same page.
Building a common vocabulary
Creating the language of Crypto and the Metaverse
Amy Connors of Okcoin
How SentinelOne architected a global-ready taxonomy practice
Rochelle Fisher of SentinelOne
Content councils: best practices for uniting behind a single taxonomy
Jennifer Schmich of Spotify
Sourcing, maintaining, and scaling taxonomy in a multi-product company
Jonathon Colman of HubSpot