Marketing
Marketing
Mars Asset Management newsletter titled "Navigating retirement in a bear market" produced by a Writer app for creating newsletter drafts.

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L'Oréal
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Accenture
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Adore Me
6sense
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Case study
6sense

6sense marketing uses Writer to get more efficient

Before Writer
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After an acquisition, 6sense inherited all of the acquired company’s content, including 100s of blog posts that earned SEO traffic.
With Writer
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The marketing team updated 100 blog posts from the new company to match the 6sense brand, including its conversational tone. This took minutes versus days or weeks.
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6sense has improved output across certain marketing use cases by 50%.
Blog post updated to match the 6sense brand, including its conversational tone.

“With Writer, we rewrote 100 blogs from an acquired company in a hundred minutes, bringing them all into the 6sense brand.”

Latané Conant from 6sense

Latané Conant
CRO

USE CASES

Proven AI solutions for marketing

Up your marketing game. Say yes to big things, like net-new programs, sophisticated targeting, or creative workflows.

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Automate product content

Deliver accurate product descriptions and details right from your database to all your channels and markets.

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Translate marketing messages

Bring your message to any market with on-point content translation in 30+ languages.

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Personalize audience communications

Generate highly-tailored communications to multiple segments of a large audience.

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Recast existing content

Take existing content such as white papers and eBooks and recast it for a new vertical or persona.

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Create derivative content

Derive meta-descriptions, social posts, and abstracts from original content to streamline distribution. 

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Recap video content

Turn meetings and webinars into net-new content, such as blogs, white papers, and social posts.

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Enforce brand consistency

Govern voice, across multiple brands, with copy suggestions, terminology guardrails, and style guide corrections. 

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Analyze competitive trends

Digest competitive intelligence by pulling highlights from websites, financial filings, earnings calls, and analyst research.

Benefits
Benefits

Drive impact with generative 
AI for marketing

Accelerate
launches

Shorten time to market and tackle net-new initiatives with AI workflows across campaign launches.

Give creative
time back

Give marketers, reviewers, and editors time back so they can focus on more creative work.

Manage quality and brand

Manage quality
and brand

Ensure writers and collaborators are on-brand and on-message across company assets and marketing channels.

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