WRITER FOR RETAIL & CONSUMER GOODS

Generative AI built for retail

Quickly build personalized shopping experiences and accelerate your business with generative AI trusted by industry leaders and brands.

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Leading brands use Writer

BENEFITS

Drive impact with production-ready AI for retail

Writer is the most customizable and user-friendly enterprise AI platform for building production-ready AI applications, with proven solutions for retail and brands. Here are some examples of the benefits our customers have seen.

Save time
& money

Reduce agency costs and enable revenue-generating functions to focus on creative, strategic tasks.

3,000+ hrs

Saved on average per year by go-to-market teams.

Accelerate
engagement

Build your customer base with personalized, on-brand shopping experiences.

40%

Growth in non-branded search traffic.

Improve
efficiency

Streamline collaboration and accelerate time to market by automating retail operations.

30%

Increase in reported operational efficiency.

Drive
growth

Scale business transformation and reach new markets faster with production-quality apps.

20

AI apps deployed per
month.

How do you use Writer AI Studio to accelerate your workflows?

“Writer doesn’t follow trends that are happening in the industry, but actually creates products and infrastructure that lead the way.”

Ranjan Roy

VP of Strategy

TOP USE CASES

Proven retail AI solutions

Customized to your brand, product lines, and customers

Digital shelf

PDP creation
Marketplace PDP variations
Performance analysis
SEO updates

Operations

Internal knowledge assistants
Brand & compliance reviews
HR & internal comms
RFP analysis and response

Content studio

Automated campaign workflows
Digital content creation
Personalization
Point-of-sale collateral

Start building retail apps

See Writer packages

EXAMPLE WORKFLOW

Writer transforms workflows end-to-end

From product ID to PDP to campaigns, build, personalize, and optimize in hours.

Before: 7 steps

Hire copywriting agency
Research
Messaging
Draft
Edit
Compliance review
Format

Before: 7 steps

QA testing
Upload each page
Review pages
Edit
Upload into CMS
Manually publish

Example of scaling PDP creation using an AI app

Before: 7 steps

Review requirements
Rewrite
Update voice and tone
Reformat
Copy edit
Publish

Example of optimizing a PDP based on several retailers

Before: 7 steps

Review personas
Review messaging
GTM strategy
Write social copy
Write ad copy
Write blog copy
Compliance check
Copy edit

Example workflow to launch a PDP using an AI app

Before: 7 steps

Hire translation services
Review pages
Translate each
Edit for accuracy
Update for keywords
QA review

Example of how to use an AI app to update a PDP

WHY WRITER

The most customizable generative AI platform

Everything you need to build AI apps that support the complexity and scale of dynamics of your business.

Your workflows

Get started quickly with prebuilt apps for the most popular retail use cases, build your own apps with no-code tools in Writer AI Studio, or partner with Writer to get custom apps built for you.

Read about app builder tools

Example of AI apps: Customer FAQs, Image analyzer, outbound email, and product description pages

Your brand

Our AI guardrails help you automate your style guide, drive brand adherence, and enforce a consistent voice to amplify your brand identity and create consistency across every shopping experience.

Read about AI guidelines

Your data

Securely connect Writer to your internal data sources in just one click, delivering responses relevant to your products and personalized to your company.