Writer for for retail & consumer
Win shelves. Move faster. Stay ahead.
WRITER transforms retail and consumer execution to scale work, stay ahead of market shifts, and win the digital shelf.
World-class retail and consumer brands trust WRITER
“We don’t want to be launching two weeks after our competitors. WRITER comes in beautifully in terms of helping us to not only generate product detail pages, but also ensuring that we have the tone of voice right, the brand guidelines so that they’re on point, but also the right volume of images and the right resolution.”
American Eagle shifts 40% media spend to AI and drives double digit productivity gains.
Read the story
A global CPG manufacturer increases output by 4x and decreases time spent by 50% for PDP, social media, and email creation.
Vodafone UK sees search rankings improve 30% and content engagement increase 2x.
Read the story
EE transformed marketing operations to scale 4,500+ products.
Read the story
Fortune 100 global retailer realizes $50M in NSV uplift and 65% reduction in cost per SKU.
A major player in the health and wellness retail saves $80M annually in AI-powered efficiency gains across 24 global brands.
Curology increases productivity by 50% while maintaining accuracy and compliance for dual brands.
Read the story
ai AGENTS
Drive growth from creative brief to market activation
Empower marketing and commerce teams with agents that surface consumer insights, generate brand-compliant content, and launch campaigns that convert.
Digital shelf content & optimization
Scale high-converting PDP content across all retailers to grow revenue.
Retailer-ready content creation
Generate high-converting PDP copy, bullets, and product descriptions optimized for each retailer’s requirements.
Continuous SEO/AEO/GEO optimization
Surface keyword shifts, LLM query trends, and search ranking changes and recommend PDP updates.
Automated brand and compliance
Automatically verify retailer specs, legal claims, and required fields for all platforms.
Daily digital shelf intelligence
Send personalized briefings with PDP performance trends, search rank changes, competitor moves, and priority action items.
GEO/SEO analysis & content
Stay visible in AI search. Automate tasks, create on-brand content, and adapt your playbook as AI requirements change.
Natural language query generation
Analyze web and product content against SEMrush data to suggest AI queries.
Scheduled visibility monitoring
Schedule weekly reports of mentions, citations, and sentiment across ChatGPT, Claude, Perplexity, etc.
Gap and opportunity analysis
Synthesize visibility data and generate dynamic dashboards with recommended actions.
AI-optimized content creation
Generate on-brand, compliant web and product content with schema markup optimized for LLMs.
Personalized campaigns at scale
Drive conversion with campaigns across every micro-segment.
Campaign research and planning
Analyze audience and performance data from your data warehouse to generate strategic briefs, channel tactics, and persona-specific creative concepts.
Multi-channel personalized content creation
Generate persona-based emails, SMS variants, push notifications, and lifecycle messaging automatically
Synthetic audience testing at speed
Test messaging, predict sentiment and resonance, and score variants—all before spending on media.
Automated compliance reviews
Build in brand, legal, and regulatory compliance, instead of waiting on post-production reviews.
Performance marketing automation
Lift ROAS with AI-native creative testing and optimization.
Multi-channel ad creative generation
Generate on-brand ad copy, headline variations, and creative assets optimized for every ad channel.
Automated creative testing and attribution
Test creative variations at scale, link performance data to messaging themes, and track conversions
Continuous performance intelligence
Generate cross-channel dashboards and performance snapshots so teams see the full picture without manual data pulls.
Automated brand & compliance reviews
Build brand, legal, and regulatory compliance into content workflows. Compress or eliminate entire review cycles.
Load brand guidelines once
Raise the quality bar across the team by applying brand guidelines, custom voices, and approved messaging to all outputs.
Automatic enforcement and validation
Apply voice, tone, and rules by default in AI outputs. Flag human-generated issues directly in workflows.
AI-guided self-serve reviews
Reduce time spent on manual brand reviews by empowering users to run self-serve compliance checks.
WHY WRITER
Why retailers & consumer
brands choose WRITER
Built for speed and scale
WRITER delivers retail-optimized AI that creates product content, marketing copy, and campaign variations instantly. Accelerate time to market and deploy with confidence using built-in brand guardrails and compliance controls
Learn about WRITER Agent
Multiply output without adding headcount
Leading retailers and brands see 4x content output increases and 50-70% time savings by automating PDP creation, ad copy variations, and campaign workflows—freeing teams to focus on strategy, innovation, and winning at shelf.
Explore customer impact
Seamlessly
integrated with your retail tech stack
WRITER connects with the platforms that power your business, through native and custom connectors. Extend your current investments while maintaining the governance and brand control that marketing and IT teams require.
Dive into our platform
A platform IT teams will love
WRITER is built for the complexity, scale, and governance that enterprises need. Plus, IT teams gain the security and controls to deploy confidently.
Read about security
RESOURCES
Explore resources for retail & consumer
From denim to data
American Eagle’s CMO shares his perspective on retail hyper-personalization, AI tools, and innovation strategies.
Building with words: Retail storytelling
WRITER’s VP of Retail shares his approach for freeing creative teams for strategic work and building hyper-personalized shopping experiences.
Marketing ROI calculator
Get an instant, personalized ROI calculation and see how WRITER transforms marketing workflows with agentic AI.
The agentic AI governance playbook
An enterprise framework for AI supervision, observability, and trust.
Evaluating agentic AI solutions for the enterprise
Evaluate agentic AI with confidence. Get the strategic framework to navigate costs, governance, and security for enterprise-wide scale.