WRITER FOR RETAIL & CONSUMER GOODS

Generative AI built for retail & CPG

Deepen brand building, drive efficiencies, and accelerate discovery with generative AI.

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Leading brands use Writer

BENEFITS

Drive impact with production-ready AI for retail & CPG

Writer is the most flexible and user-friendly enterprise AI platform for building production-ready AI applications, with proven solutions for retail and brands. Here are examples of impacts our customers have seen:

Save time
& money

Help marketing and creative teams scale faster and reduce agency costs.

3,000+ hrs

Saved on average per year by brand and marketing teams

Personalize
engagement

Deliver hyper-personalized, on-brand assets to increase customer engagement.

20-50%

Increase in asset performance

Improve
efficiency

Automate retail operations, from sku to store, to increase speed to market and effectiveness.

30%

Increase in operational efficiency

Drive
growth

Scale retail transformation and reach new markets faster with production-quality apps.

20

AI apps deployed per
month

How do you use Writer AI Studio to accelerate your workflows?

“Writer doesn’t follow trends that are happening in the industry, but actually creates products and infrastructure that lead the way.”

Ranjan Roy

VP of Strategy

USE CASES

Proven retail & CPG AI solutions

Customized to your brand, product lines, and customers

Brand building
& marketing

D2C discoverability & revenue
Category management
Campaign management
& measurement
Content localization
& translation

Personalized content 
& messaging

Email, social, push, & ad copy variants
Regional/seasonal messaging
Loyalty messaging by tier
Personalized assets by segments

Customer analytics 
& insights

Market trends
Customer sentiment analysis
Competitive analysis
Content scoring/compliance

Research  
& development

Product defect discovery
acceleration
Innovation discovery acceleration
Tacit knowledge management
Regulatory briefs

Sales 
& market execution

Sales playbook & SOP automation
Route to Market (RTM) assistants
Daily execution measurement redesign

Product supply 
& sustainability

Supplier compliance risk
assessment & validation
SOP automation & translation
Operational excellence

EXAMPLE WORKFLOW

Writer transforms workflows end-to-end

From product ID to PDP to campaigns, build, personalize, and optimize in hours.

Before: 7 steps

Hire copywriting agency
Research
Messaging
Draft
Edit
Compliance review
Format

Before: 7 steps

QA testing
Upload each page
Review pages
Edit
Upload into CMS
Manually publish

Example of scaling PDP creation using an AI app

Before: 7 steps

Review requirements
Rewrite
Update voice and tone
Reformat
Copy edit
Publish

Example of optimizing a PDP based on several retailers

Before: 7 steps

Review personas
Review messaging
GTM strategy
Write social copy
Write ad copy
Write blog copy
Compliance check
Copy edit

Example workflow to launch a PDP using an AI app

Before: 7 steps

Hire translation services
Review pages
Translate each
Edit for accuracy
Update for keywords
QA review

Example of how to use an AI app to update a PDP

WHY WRITER

The most customizable generative AI platform

Everything you need to build AI apps that support the complexity and scale of dynamics of your business.

Your workflows

Get started quickly with prebuilt apps for the most popular retail use cases, build your own apps with no-code tools in Writer AI Studio, or partner with Writer to get custom apps built for you.

Read about app builder tools

Example of AI apps: Customer FAQs, Image analyzer, outbound email, and product description pages

Your brand

Our AI guardrails help you automate your style guide, drive brand adherence, and enforce a consistent voice to amplify your brand identity and create consistency across every shopping experience.

Read about AI guardrails

Your data

Securely connect Writer to your internal data sources in just one click, delivering responses relevant to your products and personalized to your company.