Cut, keep, or transform
Leading CMOs take us through their ’23 planning
Presented by Lynn Teo of Northwestern Mutual, Annette Cardwell of Lattice, Clare Carr of Chief
Moderated by May Habib of Writer
In this session
Sometimes you have to kill your darlings. But it’s just as important to know when to keep them, with smart tweaks. In this session, Writer CEO May Habib is joined by marketing leaders Lynn Teo, Annette Cardwell, Clare Carr, and Jamie Barnett, to discuss how to decide which processes are serving your organization’s goals, and which need to be changed. Whether rethinking expensive programs like events and video, or developing a more modular content strategy, they’ve got actionable advice for planning for an uncertain year.
Cut, keep, or transform
Leading CMOs take us through their ’23 planning
Presented by
Lynn Teo of Northwestern Mutual
Annette Cardwell of Lattice
Clare Carr of Chief
Moderated by May Habib of Writer
The new content maturity framework
How to get more from content in ’23
Presented by
Steven Pritt of Thomson Reuters
Wade Coleman of Fiserv
Moderated by Colleen Jones of Content Science
