Lynn Teo
Annette Cardwell
Clare Carr

Cut, keep, or transform

Leading CMOs take us through their ’23 planning

Presented by Lynn Teo of Northwestern Mutual, Annette Cardwell of Lattice, Clare Carr of Chief
Moderated by May Habib of Writer

In this session

Sometimes you have to kill your darlings. But it’s just as important to know when to keep them, with smart tweaks. In this session, Writer CEO May Habib is joined by marketing leaders Lynn Teo, Annette Cardwell, Clare Carr, and Jamie Barnett, to discuss how to decide which processes are serving your organization’s goals, and which need to be changed. Whether rethinking expensive programs like events and video, or developing a more modular content strategy, they’ve got actionable advice for planning for an uncertain year.

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Annette Cardwell
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Annette Cardwell of Lattice
Clare Carr of Chief
Moderated by May Habib of Writer

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Writer’s holiday prompt party

Writer’s holiday prompt party

Your new favorite dinner party game:
An AI-assisted live writing competition

Competitors:
Jimmy Daly of Superpath vs May Habib of Writer
Refereed by: Ann Handley

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