Retail personalization with Writer

Personalization is the holy grail of retail. Generative AI puts it within reach.

Consumers have an abundance of choice in retail brands and have higher expectations than ever. Creating tailored and relevant experiences is a must to build stronger connections with customers. It drives customer engagement, brand differentiation, customer loyalty, customer lifetime value, and revenue.

As technology continues to advance, delivering unique experiences isn’t the daunting effort it was in the past for the retail industry. Still, many retailers are struggling. Personalization has its challenges, including preparing and managing large data sets across different tools, protecting privacy, and keeping brand consistency. It also requires flexible solutions that scale with company growth and are easy to use. 
Generative AI, such as Writer, is a powerful tool that can help retailers overcome these challenges by creating bespoke content and recommendations.

This guide provides insights into how Writer can support retailers to deliver more personalized experiences to their customers.

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Writer empowers your teams to quickly and easily deploy personalization at scale

While other generative AI tools offer rigid, one-size-fits-all apps or require extensive in-house development, Writer stands out as a customizable, secure, full-stack platform. Imagine: vivid product descriptions that speak directly to each customer. Captivating ad variations that truly connect, and marketing campaigns that amplify your unique voice. Instantaneous insights on customer sentiment based on customer feedback.

With Writer, driving AI innovation and adoption isn’t just straightforward ‌ — ‌it’s intuitive and efficient.

Embed the power of retail personalization wherever your teams work

Writer integrations and powerful APIs bring the future of AI-driven personalization to your fingertips. By weaving generative AI into your daily workflows, you can effortlessly craft on-brand content that resonates across every customer experience channel.

Create highly personalized landing pages at scale and enable tailored email campaigns for different customer segments and customer preferences, fostering brand loyalty and consistency across all touchpoints.

Quickly build and deploy apps and workflows tuned to your retail business

Stop stitching together a stack or settling for off-the-shelf apps. Writer AI Studio empowers your brand to excel in personalization by making it fast and easy for anyone, from business users to developers, to build AI apps customized for retail use cases and workflows.

With both an intuitive app builder for business users or Python development framework and APIs for your development team, you can swiftly integrate AI into your retail operations. Propel your brand to the forefront of AI-driven retail transformation, ensuring your promotions and interactions are as individual as your customers.

Bring accuracy and relevance to every retail customer touchpoint

Don’t risk undermining your brand with inaccurate results. Writer Knowledge Graph syncs generative AI with your structured and unstructured data, providing highly accurate answers to brand- and product-specific questions. Rapidly produce personalized market assets or provide internal AI assistance to in-store and support teams.

Enforce your unique brand rules and stay compliant

Most out-of-the-box AI sounds generic or can go astray of regulatory guidelines. You can train Writer on your preferred content, style guide, and voice, ensuring that all generated content aligns with your brand and follows compliance requirements — whether it’s AI-generated or human-written.

With Writer, improving digital engagement and fostering shopper loyalty has never been easier. It’s not just about keeping up with ‌trends — it’s about setting them.

Getting started with Writer for retail personalization

Step 1: Zero in on high-impact personalization workflows for AI

Identify and fast-track the top personalization processes primed for generative AI enhancement. Target workflows that are:

• Manual and time-consuming
• Repetitive and error-prone
• Essential for legal and brand compliance

Think about personalizing the following across various audience segments, multiple brands, and hundreds of SKUs:

• Blog posts
• Landing page copy
• Emails

These are the sweet spots where Writer’s retail customers see game-changing results from AI automation.

Step 2: Tailor a personalization strategy for each use case

Personalization, by definition, isn’t one-size-fits-all. For each scenario, determine:

• Who the audience is and what they value
• How to adjust the tone for each segment
• What level of detail and technical depth to include

Whether it’s a simple voice profile tweak or a full set of persona-specific instructions, nail down the language that resonates and the content that connects.

Step 3: Fuel AI with targeted personalization samples

Generative AI thrives on examples. When you provide examples of what “good” looks like, it improves the output. Let’s say the use case is personalizing push notifications. To optimize results:

• Curate samples of your best-performing push notifications.
• Showcase push notifications written for a specific audience segment (e.g., Gen Z), then contrast with other audiences.

Step 4: Now that you’ve done the homework, start building!

Writer empowers retailers and brands to dive into AI apps, whether you’re a beginner or have a full development team:

• Drag-and-drop simplicity: Our no-code AI app builder lets you define inputs, craft prompts, and set outputs effortlessly. Almost any business user can master it with a touch of self-service or Writer-led training.
• Developer’s playground: Unleash your dev team in the Writer AI Studio. They can build feature-rich apps on our open-source Python framework or use our APIs to integrate Writer into your existing stack.
• Expert collaboration: Partner with Writer’s in-house team of retail and brand AI specialists to workshop, build, and launch personalization apps that set you apart.

Case study: Adore Me’s personalization triumph with Writer AI Studio

“With Writer AI Studio, business users can use no-code tools to spin up new apps, while engineers can use Writer Framework to build sophisticated UIs and embed apps in our system.”

Ranjan Roy

SVP of Strategy

40%

increase in 
non-branded 
search

Ten days

instead of months 
to launch in a 
new market

2,900

product 
descriptions 
created in minutes

Read the full story

Meet Adore Me, a trailblazing direct-to-consumer intimate apparel brand that’s redefining personalization with Writer AI Studio.

Taking the pain out of personalized stylist notes

Adore Me’s stylists were bogged down by the daily demand of crafting numerous, detailed personalized notes with tailored recommendations by hand, a process that was both tedious and time-intensive.

Adore Me’s engineering marvel? A tailored AI application built with Writer that crafts personalized stylist notes automatically based on individual customer purchase history and preferences. The outcome? A 36% time savings for stylists, boosting efficiency and customer delight.

Building next-gen personalization apps

But they didn’t stop there. Adore Me also designed apps in Writer AI Studio to gather and artfully summarize customer reviews. These apps power hyper-targeted communications, like personalized product recommendations in emails and text messages, catering to specific customer groups by age, marital status, and location.

Bringing personalized eCommerce experiences to global markets

In an exciting expansion move, Adore Me harnessed Writer AI Studio to launch Adore Me Mexico. They developed a Mexican Spanish translation app using no-code tools, enabling a diverse team to efficiently tailor content for the Mexican market.

This strategic approach not only streamlined the translation process but also ensured that the content resonated well with Mexican consumers, facilitating a smoother and faster international expansion.

The payoff

Adore Me’s strategic AI integration has transformed their operations and elevated the online shopping experience, sparking soaring customer engagement and satisfaction. By harnessing Writer AI Studio, they’ve proven that cutting-edge personalization isn’t just the future‌ — ‌it’s the present.