Funny news sells. Bad news sells faster. But positive news? It tends to travel slow.
Take AI, for example. Journalists and bloggers love to talk about how it is now, or could soon begin, wreaking havoc on our lives, which instills in the public a deep-seated fear of AI. They report on machines taking over human jobs and embarrassing blunders like Amazon’s biased recruiting algorithm. What they usually don’t do is offer a balanced look at the benefits and risks of artificial intelligence.For writers, no AI-powered content creation tool will replace the human touch. Instead, it’ll be another resource that, when used thoughtfully, helps users work more effectively.Click To Tweet
The bottom line is that AI isn’t inherently better or worse than other tech. Yes, it could reinforce inequalities if it’s fed partisan data or suggest choices that influence a person or organization’s decision-making process. But, with conscious development and continuous improvement, those negative outcomes can be prevented. AI can help alleviate boring or repetitive tasks, so that people can focus on work that they enjoy instead of tedious, time-consuming tasks.
For writers, no AI-powered content creation tool will replace the human touch. Instead, it’ll be another resource that, when used thoughtfully, helps users work more effectively.
Busting myths about AI-powered content creation
Of course, sometimes asking people to understand and accept content AI can feel like an uphill battle. Artificial intelligence comes with a lot of baggage — the term has been inflated, misused, and dragged through the mud.
But I’m excited about the possibilities. AI-based content optimization tools can help teams streamline content creation, elevate voice, and achieve consistent messaging.
Until we can accurately assess and calm the fear of AI that fuels arguments against using it to help manage content, organizations and people will struggle to reap those benefits.
So let’s start debunking some AI myths right here.
Myth 1: Content AI will replace people.
No use dancing around it: AI will probably take over specific job functions such as proofreading. But that’s no reason to fear it. Cars replaced coachmen, and phones replaced telegrams. Humans adapted to those changes, and we’ll do it again as we hand tasks over to AI tools. All that’s required is an open mind.
Content AI doesn’t have to replace people, just tasks. By giving tasks over to AI, you open doors that allow you to focus on different content work instead — hopefully new tasks that inspire or excite you. Creative writing, information architecture, program or campaign planning, research, and design collaboration come to mind. That’s not to say it will be easy — re-skilling is as hard as anything else — but there a lot of online resources to help.
Myth 2: Content AI is just for spelling and grammar checks.
AI content optimization has advanced far beyond mere spell-check. A content AI tool can help employees align their writing with their voice and styleguide, or it can help an individual create clear, error-free content.
It puts a spin on standard spelling and grammar checks, letting you decide exactly which punctuation, spelling, and grammar rules you and your team will follow, and then it detects deviations. It can also identify and suggest replacements for instances of plagiarism, bias, outdated messaging, and off-brand tone.
Myth 3: Content AI will take over research and writing.
Not likely. AI-powered content creation tools still don’t hold a candle to the creative human brain. The gray matter in a writer’s head can build better stories and make more interesting connections than any algorithm. Sure, AI can help you improve content, but it’s not going to land you a Pulitzer, a Clio, a Content Impact Award, or even a “Great job!” from your boss without your help.
Myth 4: Content AI is only useful for professional writers.
It’s hard to find a job in the professional world that doesn’t involve written communication. Nearly every role in every industry spends time writing, from email and internal communication tools to copywriting for product interfaces and webpages. If you write to impress or inform, you stand to benefit from a content AI solution that ensures your messaging is clear, concise, and if necessary, consistent with other content from your organization.
Myth 5: Content AI is only useful for individual users, not organizations.
Enterprise companies can also leverage AI-powered content creation tools to keep content aligned across different teams. A content strategist or brand manager can define the preferred voice, tone, writing rules, and terminology, then rely on the software to ensure every writer meets those guidelines. It frees up time to allow editors and stakeholders to concentrate on creative, strategic work rather than spend hours editing every communication line by line.
Content and artificial intelligence facts
With the biggest myths about AI and content aside, let’s take refocus on the facts of implementing content AI.
- The Economist has noted that three-quarters of marketing pros expect to bring AI into their departments in the next few years.
- Our content strategy report found that 50% of content strategists expect AI to have a meaningful impact on their work in the next two years.
- Content AI can help anyone in your organization write in your business’s authentic voice and style.
- Content AI finds all those little typos, missing words, and duplicate words that can be tough for busy editors to catch.
- Content AI can be set up to find and remove outdated terminology, which is important during work such as a corporate rebrand or refresh. It will earmark questionable items so that humans know where to jump in and make necessary tweaks.
- Content AI frees up time so that you can explore your creative side rather than putting all your time into the technical aspects of messaging like style and usage.
To see how Writer’s content AI can streamline your content creation process, start your free Writer trial.