Enterprise AI use cases
Intro
Generative AI has opened up new frontiers in the business world. If you’re here, you’re ready to explore this newly discovered landscape, but don’t know where to start. After all, the opportunities are immense; but so are the pitfalls. Like any good explorer, it’s your job to set up a plan, gather the right supplies, and organize your team. And the sooner you embark on the journey, the more likely you are to stay ahead of competitors who are eager to stake a claim.
Welcome to your Big Book of Enterprise AI Use Cases. This is your starting point. It’s a launch pad to get you and your colleagues thinking about how generative AI can be used to write in every function across your business. It’s a place for you to see the value you can get from it and how to get started. It’ll also help you figure out your requirements for an AI platform partner, so you can avoid some of those snafus that seem to come up with just about every new project. And since it’s based on real-world experiences from folks who have accelerated their business with AI, you’ll get the straight scoop.
How to get the most out of this guide
We organized this guide in modules and by function. You’ll find sections for marketing, support, operations, learning and development (L&D), and product.
(We could’ve done more, but we had to draw the line somewhere.)
Within each function, we then slice it up by use case type — looking at how to use generative AI to generate, research, repurpose, make decisions about, and transform content. And we’ll bring each section to life with a case study from our intrepid Writer customers.
Table of contents
A quick word on generative AI, Writer, and ChatGPT
Generative AI is a broad term that encompasses a variety of different technologies and techniques, such as deep learning and natural language processing (NLP). These tools can be used to generate new images, sounds, text, or even entire websites.
In this guide, you’ll learn about generative AI writing use cases, like those supported by our AI writing platform, Writer. You’ll see the different types of AI writing that are possible, as well as how to best implement those use cases using Writer.
Note that Writer isn’t just a ChatGPT alternative. While ChatGPT is built on an OpenAI large language model (LLM) and trained with public data, Writer is built on its own proprietary LLM and trained with datasets curated for business use.
While ChatGPT is designed for individual natural language conversations, Writer is a comprehensive platform designed to help business teams with every step of the writing process. This includes coming up with ideas, editing and changing content, repurposing it, and making it new and fresh again.
Writer can do things like grammar correction, brand voice and product terms enforcement, and text transformation using AI. You can also generate writing in any format or style based on your best content, and business data inputs.
It’s the whole kit and caboodle — everything you need to make all of the people across your company productive and on brand — available right in their tools. And generative AI technology powers it all.
Three big ideas
for enterprise AI
At the heart of our enterprise AI platform is a desire to create a product that your people will love, guided by three core principles: a focus on people, support for your brand, and business-readiness.
- A focus on people
Our goal is to delight your people with a beautiful, easy-to-adopt, simple-to-use experience, right where they work. We aim to support their work and supercharge their productivity with a variety of hard-hitting use cases across all functions of the business — from marketing to support to product. - Support for your brand
We want to support your brand. Unlike open-source AI, we build on a foundation of proprietary LLM, and then add layers of intelligence that “learns” your brand based on your best content, guidelines, writing style, key terms, and company facts. The output becomes increasingly smarter, more accurate, more tailored to you. Our goal is to extend your brand for an integrated, consistent, trustworthy experience — for both your users and customers. - Business readiness
We built Writer to be business-ready. We architected our platform with privacy and security in mind — we don’t use your data to train our models, and we adhere to security best practices and compliance standards, such as SOC 2 Type II, HIPAA, and PCI-DSS. We also make it easy for you to onboard people, administer centrally, and track the adoption and success metrics that matter.
Here’s a summary of the use cases we’ll explore
Marketing
Support
Operations
L&D
PRODUCT
Marketing
Marketing
Enterprise AI is already giving marketers a massive leg up, helping them 10x their content production, get to market faster with distribution shortcuts, and keep all their people (in marketing and beyond) on brand.
| Type | Example |
|---|---|
| Generate | Write an introduction to our new product eBook. |
| Research | Develop interview questions for a customer case study. |
| Repurpose | Give me blog posts based on these event videos/transcripts. |
| Analyze | What are some ideas for titles for our podcast targeting this audience? |
| Transform | Personalize marketing for these audiences. |
Functional requirements
- Knows your products
- Speaks in your brand voice
- Writes in your style
- Understands any data format
- Detects claims and checks facts
Case study
Marketing
Building Neo from
the brand up
Challenge
Scale language, brand, and product in leading financial suite.
Solution
- Automatically generate first drafts of blog posts, long-form creative content, lifecycle email, and social ad copy
- Enforce brand, terminology, and compliance requirements across marketing and product
- Free up time so writers can enable non-writers to edit and review their own work
Key Writer features
CoWrite | rewrite | terms | snippets | style guide
Outcome
Scaled content by 3x, with up to 50% reduction in copy development time
Listen
Read more
Building Neo from the brand up
Support
Support
Customer success and support professionals are under pressure to get their customers up and running and need to deliver value in a short amount of time. Enterprise AI helps them put their best foot forward with your latest, most helpful content, every time.
| Type | Example |
|---|---|
| Generate | Write a knowledge base article on our latest feature |
| Research | What FAQs might users ask about this product based on this documentation? |
| Repurpose | Create a bulleted summary of this training guide |
| Analyze | What areas for improvement should we consider based on customer support survey responses? |
| Transform | Turn this help article into an FAQ |
Functional requirements
- Knows your products inside and out
- Gives the latest answer, in your voice
- Writes in your knowledge base or FAQ format
- Ingests and understands all data formats
- Detects claims and checks facts
Case study
Support
That time Karl from iManage scaled support output by 400% with Writer
Challenge
Scale knowledge base articles 5x in one year with existing team.
Solution
- Enable a team of ~20 to write and publish content in record time
- Quickly ramp up new writers on iManage’s style guides and content guidelines
- Enable a team-publishing model that helps non-writers produce great content
Key Writer features
Terms | style guide
Listen
Read more
That time Karl from iManage scaled support output by 400% with Writer
Operations
Operations
Operations leaders want to take advantage of the massive productivity gains that AI offers, but they’re also on the hook to roll things out in a coordinated, programmatic way. Enterprise AI helps them get the most mileage out of their data and content, while also protecting data and ensuring compliance.
| Type | Example |
|---|---|
| Generate | Automatically create a product description once the SKU details hit a database |
| Research | What areas of advantage might we have based on this competitor analysis? |
| Repurpose | Draft an earnings call script based on this press release |
| Analyze | What are some OKRs we can develop based on this quarterly report? |
| Transform | Audit everything live in this [database] for compliance with [x] |
Functional requirements
- Knows your products inside and out
- Integrates with your tech stack
- Writes based on your business context
- Ingests and understands all data formats
- Detects claims and checks facts
Case study
OPERATIONS
Ranjan Roy on Adore Me’s strategic shift to AI
Challenge
Accelerate Adore Me’s content production process by automating repetitive writing tasks and aligning team members on sustainability language.
Solution
- Write product descriptions automatically, saving thousands of hours a year
- Automatically enforce environmental, social, and governance (ESG) compliance
- Free up resources so team members can work on more high-impact projects
Key Writer features
CoWrite | terms | style guide
Outcome
- Saved 35 hours per writer per month
- Put tedious content tasks like writing press releases on autopilot
Listen
L&D
L&D
L&D pros need to develop and roll out high-quality, up-to-date training to the entire organization, often in a dizzying array of formats. Their job is never done! Enterprise AI can help them bootstrap great content from any source and get it battle-ready in short order.
| Type | Example |
|---|---|
| Generate | Generate a best practices article for newly-promoted managers |
| Research | What are some frequently asked questions in our internal wiki? |
| Repurpose | Turn this training manual into an explainer video script |
| Analyze | What are the best resources we can create to fill this skills gap? |
| Transform | Adapt the learning development curriculum across team function |
Functional requirements
- Knows your company’s business context and culture
- Ingests and understands all data formats
- Writes in your brand voice for any audience
- Detects claims and checks facts
Case study
L&D
How SentinelOne secures global content at scale
Challenge
Write with consistency and quality at scale and around the globe
Solution
- Automatically generate first drafts of blog posts and recaps of training videos
- Enforce brand, terms, and compliance requirements across documentation and training
- Align all writers to the SentinelOne brand voice
- Edit and revise content directly inside of the company’s CMS
Key Writer features
CoWrite | rewrite | terms | snippets | style guide
Outcome
- Saved more than 100 hours per month per writer on video documentation
- Reduced technical writing QA time by more than 50%
Listen
Product
Product
Product leaders need to create easy, consistent, delightful, user experiences while documenting updates and fixes to products. Enterprise AI helps them create all the content to support the business with crisp, clear, bias-free language.
| Type | Example |
|---|---|
| Generate | Generate product error messages |
| Research | What is the user’s job-to-be-done based on this customer interview recording? |
| Repurpose | Turn this list of features and bug tickets into release notes |
| Analyze | Based on customer feedback, what features should we prioritize on our roadmap? |
| Transform | Make in-line suggestions for using inclusive language, brand voice, and product terminology in all company content |
Functional requirements
- Knows your company’s products and terminology
- Ingests and understands all data formats
- Writes in your brand voice
- Uses accessible, inclusive language
Case study
Product
How the QuickBooks content leadership unified voice across Intuit
Challenge
Intuit needed tools and systems for its designers to stay aligned and take ownership of and accountability for brand voice, style guidelines, and inclusive language.
Solution
Intuit built a content design system with a style council and an open contribution model. They also used Writer to enforce the content design system in Figma and GDocs, edit strings for editorial style, check content for inclusivity, and give template content components to non-writers.
Key Writer features
Style guide | terms | API | Figma plugin
Outcome
Intuit created a more inclusive workplace through language and voice; differentiated QuickBooks and TurboTax from competitors, and streamlined content strategy. Writer provided tools to help bring the style guide to people where they work, flag non-inclusive language privately, and learn to do better without calling out publicly.
Listen
Read more
How the QuickBooks content leadership unified voice across Intuit
How to get started
- Choose two or three use cases at the intersection of speed and value
- Designate leaders and team members
- Envision what good looks like, and set milestones
- Go for fast prototypes, learn, and tweak along the way
- Assess outcomes, build roadmap for more functions
About Writer
Writer is the leading generative AI platform built for the needs of companies and teams. Unlike other AI products, Writer’s training happens securely on a company’s own provided data and their style and brand guidelines. The result is content that’s consistent and on-brand, whether the initial text came from humans or from AI.
Writer is enterprise-grade with all of the security and data privacy features needed for organization-wide rollouts. Writer is deployed widely at leading companies like UnitedHealthcare, Accenture, Intuit, UiPath, HubSpot, Spotify, Hilton, Uber, and Deloitte.