Less is more: how to use plain language for better CX
RECORDED ON August 13, 2019
Tune in as Deborah Bosley, founder and principal at The Plain Language Group, talks about the whys and hows of writing in plain language. Learn how to use plain language to create delightful customer experiences while decreasing wasted time, increasing profits, and improving your brand. Get answers to questions like:
→ What is plain language?
→ How do we know it works?
→ What are plain language strategies?
→ How can plain language improve the customer experience?
About the speakers
Founder & Principal,
The Plain Language Group
Deborah S. Bosley, Ph.D., is the Founder and Principal at The Plain Language Group. A long-time believer that good writing is good business, she has spent the past 20 years helping corporations create written information that is easy for people to understand and use.
Deborah has given more than 100 presentations to business, government, and non-profit organizations in the U.S., Mexico, England, Spain, Ireland, Germany, and France. She is the co-author of three books and the author of more than two dozen articles on issues related to clear communication. She has been interviewed for the The Atlantic, Time Magazine, Wall Street Journal, This Weekend radio broadcast, Investment News, Investment Advisor, Employee Benefits, Transaction World Magazine, among others.
Co-founder & CEO,
May Habib is co-founder and CEO of Writer, a content intelligence platform that helps everyone at a company write with the same style, terminology, and voice. She is an expert in the fields of natural language processing, localization technology, machine learning, and technology investing.
Previously, May was a vice president at Mubadala, one of the world’s largest sovereign wealth funds, and an investment banker focused on tech M&A with Lehman Brothers and Barclays Capital, based in New York. At Mubadala, May worked with a small team that invested $4B in global technology companies.
May graduated from Harvard, is a member of the World Economic Forum, and is a Fellow of the Aspen Global Leadership Network.