My love/hate relationship
with naming things

If you’ve ever had the responsibility of naming a product or feature, you know the pitfalls. From launching with a name that later doesn’t work, to having a name imposed from above, it’s a tricky and often unrewarding task.

Sylvie Kim is here to help, and even to remind us of some of the perks of taking the lead on naming. Outlining some of the common problems encountered when naming, she offers practical advice — on how to create better structures around naming, how to get buy-in from your team, and when to just let a not-so-great name stick. As she says, hopefully you’ll leave ‘hating naming a little less’.