My love/hate relationship
with naming things
Sylvie Kim of Figma
In this session
If you’ve ever had the responsibility of naming a product or feature, you know the pitfalls. From launching with a name that later doesn’t work, to having a name imposed from above, it’s a tricky and often unrewarding task.
Sylvie Kim is here to help, and even to remind us of some of the perks of taking the lead on naming. Outlining some of the common problems encountered when naming, she offers practical advice — on how to create better structures around naming, how to get buy-in from your team, and when to just let a not-so-great name stick. As she says, hopefully you’ll leave ‘hating naming a little less’.
Building a common vocabulary
Creating the language of Crypto and the Metaverse
Amy Connors of Okcoin
How SentinelOne architected a global-ready taxonomy practice
Rochelle Fisher of SentinelOne
Breakout discussion groups
Content councils: best practices for uniting behind a single taxonomy
Jennifer Schmich of Spotify
Sourcing, maintaining, and scaling taxonomy in a multi-product company
Jonathon Colman of HubSpot