(Modern) Taxonomy
for UX


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Create a list of the most common terms in your product, get everyone to agree on them, and then use them consistently. If only taxonomy were that simple.

Battles over 'log in' vs 'sign in' and feature names are the least of it. Users abandoning your sign up flow midway or not finding what they need on a support site can be the result of taxonomy problems, too.

Writer recently hosted tech industry leaders who have figured out how to create a taxonomy strategy that drives user engagement, company revenue, and internal productivity.

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on-demand sessions

Building a common vocabulary

Creating the language of Crypto and the Metaverse

Amy Connors of Okcoin


Just start

Taxonomy at ION, 6k terms later

Richard McGowan of ION


A UX advantage

The impact of unified taxonomy at Intuit

Morgen Kimbrell of Intuit


DIY taxonomy

How SentinelOne architected a global-ready taxonomy practice

Rochelle Fisher of SentinelOne


Rolling out terminology to designers

How Intuit’s content design team uses Writer

Aladrian Goods of Intuit

Breakout discussion groups
My love/hate relationship with naming things

Sylvie Kim of Figma

Content councils: best practices for uniting behind a single taxonomy

Jennifer Schmich of Spotify

Sourcing, maintaining, and scaling taxonomy in a multi-product company

Jonathon Colman of HubSpot

Pre-taxonomy: getting cross-functional alignment on information architecture

Maria Romanovsky of Workato

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Slides & resources

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