Create a list of the most common terms in your product, get everyone to agree on them, and then use them consistently. If only taxonomy were that simple.
Battles over ‘log in’ vs ‘sign in’ and feature names are the least of it. Users abandoning your sign up flow midway or not finding what they need on a support site can be the result of taxonomy problems, too.
Writer recently hosted tech industry leaders who have figured out how to create a taxonomy strategy that drives user engagement, company revenue, and internal productivity.
Watch the free,
on-demand sessions
Building a common vocabulary
Creating the language of Crypto and the Metaverse
Amy Connors of Okcoin
Content councils: best practices for uniting behind a single taxonomy
Jennifer Schmich of Spotify
Sourcing, maintaining, and scaling taxonomy in a multi-product company
Jonathon Colman of HubSpot
Slides & resources
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