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A UX advantage
The impact of unified taxonomy at Intuit
Morgen Kimbrell of Intuit
In this session
Intuitâs umbrella included powerhouse services like MailChimp and QuickBooks, but âthe band just wasnât jivingâ.
In this session, Morgen Kimbrell shows how Intuit was able to harmonize their products and integrate their siloed companies. With the help of tools like Writer, Intuit revolutionized their content delivery, liberating content from code and getting all their teams on the same page.
More sessions
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Building a common vocabulary
Creating the language of Crypto and the Metaverse
Amy Connors of Okcoin
WATCH
Breakout discussion groups
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Content councils: best practices for uniting behind a single taxonomy
Jennifer Schmich of Spotify
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Sourcing, maintaining, and scaling taxonomy in a multi-product company
Jonathon Colman of HubSpot