Good copywriting is the cornerstone of a good business

Promise
You’ll need to grab your audience’s attention from the get-go. If you can’t do that, then they won’t even bother reading whatever else you’ve written. Craft copy that hooks the reader and addresses a problem they face, your proposed solution, and a clear benefit that your product offers. They should know after reading your promise what single benefit you are vowing to deliver them.

Picture
Lean on storytelling as a persuasive element. People are more influenced by tangible anecdotes that are then supported by objective data. Create a vivid image for your reader that further backs up your previously stated promise. Allow them to picture your solution by detailing a preferable outcome.

Proof
Now that you’ve painted a picture, it’s time to back it up with facts. You can get creative here, just make sure you’re providing some evidence that makes you credible. Testimonials, charts, studies, statistics, and outcomes are all viable examples of proof.

Push
If you’ve executed the other 3 Ps perfectly, it’ll be easier to encourage the reader to take action here. It’s not just the call to action, but a summation of all the previous parts that makes it clear — without a doubt — why someone needs your product or service. Invite them to take action with a powerful offer.

Accessible
Write in plain language so that all readers can understand your copy. Don’t limit any audience members by including uncommon acronyms or industry jargon that’ll deter potential clients.

Hooks the reader
With limited attention spans at an all-time high, you only have a few seconds to convince a potential reader to stick around. Make sure your headline and introductory copy is interesting and informational.

Targeted
Identify your target audience and curate your content to them. Good copywriting is persuasive, and you need to know who your audience is in order to properly persuade them.

Purposeful
Know what the main idea of your piece is going to be before you begin writing it. This will ensure that the content has a purpose, and then you can begin communicating that purpose to your audience.

Uses an active voice
The passive voice is much weaker than the active voice and it’ll likely muddle your message. Publish confidently by writing in the active voice to improve your readability.

Accurate
You don’t want to include false information in your copywriting. It’s bad for business and bad for credibility. Only include truthful information so that readers know you’re dependable and reliable.

Includes keywords
While “If you build it, they will come” sounds great and all, it’s not the most realistic outlook for copywriting. Beautiful copy won’t do anything for you if there’s no one to read it. Good copywriting should include SEO-targeted, researched keywords so that search engines such as Google rank it higher.

Save company time
Writing copy — whether it’s for social media posts, blog articles, or sales pages — takes time. This time could be better invested in other areas of your company so you have a more streamlined workflow. AI copywriting tools allow you to better allocate your resources and leave the researching and text-generating to the software.

Overcome writer’s block
It can be tricky to keep coming up with fresh writing, or thinking of new ways to rephrase old ideas. Copywriting software can take on the tedious task of refreshing your writing and producing brand-new content so you don’t have to keep brainstorming.

Avoid plagiarism and write SEO-friendly content
There’s an endless supply of content creation on the internet. With everyone vying to get their voice heard, it’s important to make sure your copy is original. An AI copywriter can do keyword research to increase your chances of ranking higher and function as a plagiarism checker. Original, informational ideas paired with these keywords make your articles as SEO-friendly as possible.

Improve writing skills and increase creativity
To become a better writer, you need to practice writing and reading. If you’re using AI copywriting software to create content, you’re going to be consistently exposed to good writing and learn what it looks like. By using the software as a helpful tool, you can improve your writing skills and increase your creativity in the meantime.

Publish fact-based information
Good copywriting needs emotions, but it also needs to remain unbiased. An AI copywriting software is an excellent companion when paired with a human writer. Humans can craft the emotional side of the copy, but software can ensure that it doesn’t contain any unconscious biases and publish strictly the facts.

Up your conversion rate
When you’re consistently publishing high-quality content that’s persuasive, you should see an increase in the amount of products or services you’re selling. Good copy is good for business, and AI software can help you achieve this. Content generation has never been easier, faster, or better.

• Templates
  Create content fast, in a variety of different formats for a variety of publishing channels.
  
• Grammar and spell check
  Fix common mistakes and clunky sentences before publishing.
  
• Keyword inclusion
  Ensure your content is SEO-friendly and ranks higher on search engines.
  
• Integration
  Work seamlessly without changing from one software to another.
  
• Headline generator
  Come up with eye-catching headlines that readers will have to click on.
  
• Proofreading
  Publish only spotless work and catch any lingering errors.
  
• Style suggestions
  Reduce wordiness, improve readability, and match your brand’s style.