The state of content strategy 2019
The who, what, how, and why of content strategy today
Content strategists are misunderstood.
They bring more to the table than just "good with words". Their specialities lie in the vision, ongoing management, and, yes, creation of many types of content.
This report surveyed 400+ content strategists to get a picture of the current state of the role, favorite resources, and how it varies across organizations. Download it to learn about:
- → Common industries, teams, and content types
- → Top challenges and priorities
- → Resources and tools used by content strategists
- → How they measure success