Five companies bringing IT and business together for AI success

Our 2025 Generative AI adoption report reveals a staggering 42% of executives find themselves amid a corporate tug-of-war, as generative AI stirs up power struggles and disruption that threatens to tear their company apart. Executives are voicing their disappointment, with 41% feeling that IT leaders are not working hand-in-hand with employees — and 36% noting a lack of collaboration with other business units.

Aligning business, IT, and end-users is an incredibly complex but necessary task. It demands a platform that empowers non-technical users and offers AI program management. Writer is the full-stack platform for enterprises — trusted by IT and loved by business users. We’ve helped numerous enterprises achieve ROI and real results, which comes down to a strong business-tech alliance.

Summarized by Writer

• 42% of executives are experiencing corporate power struggles and disruption because of generative AI. 41% feel IT leaders are not collaborating effectively with employees and 36% noting a lack of collaboration with other business units.
• Key challenges in AI adoption include C-suite discontent, employee confusion, siloed development, and missed opportunities, stemming from a lack of alignment between business and IT.
• Writer provides a full-stack platform that supports IT and business users, offering a no-code platform and comprehensive training, which helps companies like Commvault, Qualcomm, Salesforce, Curology, and Sprout Social achieve strategic and coordinated AI adoption. 
• Companies using Writer report higher levels of control, coordination, and strategic alignment in their AI initiatives, with significant productivity gains and positive user experiences across various departments.
• These success stories highlight the importance of a business-tech alliance while Writer facilitates smooth integration, scalable adoption, and effective AI program management to overcome common challenges and drive real results.

A fragmented approach is putting mounting pressure on IT

In enterprise companies, the IT department is experiencing a significant shift from being seen as a technological leader to being under intense scrutiny to deliver AI solutions that align with business goals. This has led to several key challenges:

• C-suite discontent: Top executives are increasingly frustrated. 36% of the C-suite believe that the IT department fails to deliver real value with generative AI. This dissatisfaction is palpable in boardroom discussions and strategic meetings, where executives question the return on investment and the strategic alignment of IT initiatives.
• Employee confusion: On the ground, employees are struggling. Nearly half (49%) of employees are left to navigate the complexities of AI on their own, feeling unsupported and confused. They might be using AI tools but are unsure how to integrate them effectively into their workflows. This leads to frustration and inefficiency, with many employees feeling like they are not getting the most out of the technology.
• Silos and isolation: The development of AI applications is happening in isolated pockets within the company. A concerning 71% of executives report that their companies are developing generative AI applications in isolated silos. This means that different teams work on their projects without much coordination or communication. As a result, valuable insights and innovations remain unshared, and the broader business impact is overlooked.
• Missed opportunities: The lack of a cohesive strategy means that the company is missing out on the full potential of AI. Instead of a unified approach that uses AI to drive business growth and efficiency, the company sees fragmented efforts that don’t align with overall goals. This disjointed approach is leading to a significant gap between the potential benefits of AI and the actual outcomes.

Overall, the IT department is under pressure to prove its worth while employees are left to fend for themselves, and executives are concerned about the lack of a strategic, integrated approach to AI. This environment creates a sense of disarray and missed opportunities for the company.

Why a business-tech alliance is the key to AI adoption

Business leaders can’t independently build and deploy AI solutions, and IT teams lack the necessary business context to create solutions that truly meet end-users’ needs. To bridge this gap, business leaders must actively participate in AI initiatives, upskill, and collaborate closely with technologists.

Collaboration is even more critical with agentic AI, where AI systems act autonomously. When an AI agent makes a mistake, the business side will identify and address the issue — not IT. But the burden of integrating AI shouldn’t fall solely on IT. Instead, it’s important to partner with vendors who can provide the necessary expertise and program management. And according to 98% of the C-suite, vendors should help set the vision for AI at work.

Writer AI Studio, our suite of development tools, including no-code options, is designed to smoothly integrate business and technical expertise.

At companies using Writer, 84% of the C-suite report that their approach to generative AI is well-controlled, coordinated, and strategic, compared to just 71% at companies not using Writer. This is because Writer provides essential support in training, enablement, and identifying quick wins to prove measurable ROI.

Take a look at five companies who have partnered with Writer to overcome IT-business friction points and achieve AI success.

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Examples of enterprise companies excelling at IT-business collaboration with Writer

1. Commvault: Bringing IT to the table early on

When Commvault was looking for an AI platform, they focused on security, scalability, and support for sales enablement and knowledge sharing. This meant business and IT needed to evaluate options together.

“It’s important that you involve your security and IT leadership from the start,” says Chief Market Officer Anna Griffin. “Go right to the top and say, ‘We all need to advance generative AI in all of our functions. How can we do this together? What are the platforms that we can introduce in the company that are going to give us a great amount of security and scale that can grow with us cross-functionally?’”

They partnered with Writer to build a custom chat app, Ask Commvault Cloud, which serves as an enablement resource for competitor differentiation and trains reps on how to talk to different buying personas. With the Writer account team’s support, the non-technical team deployed this powerful, highly customized chat app in just weeks. To drive usage, they appointed AI champions and leaders to ensure widespread adoption and end-user success.

“Adoption for any new piece of technology is a journey. These things don’t just happen overnight,” says Griffin. “Something we found to be successful was to make the tool accessible to as many people as possible, as quickly as possible.”

Ask Commvault Cloud: Commvault enables go-to-market teams with generative AI

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2. Qualcomm: Exemplifying cross-departmental harmony

Qualcomm’s journey with AI is a prime example of how executive support, cross-departmental collaboration, and smooth integration can drive significant gains. With backing from marketing, IT, and legal, the team was able to thoroughly define and explore different use cases that were a fit for AI. They complemented this support with cohort-based training, office hours, and use case development workshops, ensuring that new users were well-prepared and engaged.

“Writer helped us be wildly successful. So much so, that other teams had fear of missing out and asked to get access as well,” said Senior Manager of Marketing Brent Summers.

Writer is widely used across Qualcomm, spanning legal, product, analytics, sales, learning and development, HR, and internal communications. It powers over 25 unique use cases and 70 different workflows, with 85% of users actively engaging weekly.

This integration has led to time savings of around 2,400 hours per month — significantly boosting productivity and employee satisfaction. 84% of employees and 96% of executives expect potential employers to provide generative AI training opportunities, and Qualcomm’s proactive approach has not only met but exceeded these expectations.

“Writer has helped create happier employees here at Qualcomm,” says SVP and Chief Marketing Officer Don McGuire. “Happier employees are more productive, more creative, and more satisfied with their job.”

How Qualcomm increases employee productivity and satisfaction with Writer

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3. Salesforce: Rolling out enterprise-wide AI program management

To make sure that technology and business objectives were in sync, Salesforce launched a strategic initiative to introduce Writer to over 3,000 employees — focusing on scalable adoption and AI-driven workflows. In collaboration with Writer, Salesforce developed a framework for AI program management, enterprise-wide training, and use case prioritization. This included onboarding sessions, prompt workshops, tool trainings, and AI Studio hackathons.

“The Writer team really acts as strategic advisors for us. They are instrumental in helping us achieve high adoption rates and develop internal AI capabilities,” says Senior Manager of AI and Content Ops Annemaria Nicholson. “As a result, our users feel empowered to use Writer and AI Studio every day.”

This partnership has led to a 20% productivity boost — equivalent to saving one workday per week per user — and 78% of users report that Writer positively impacts their work.

“There’s a tremendous amount of engineering required to transform models into reliable business tools. Writer provides a refined, AI-powered solution that’s effective, easy to deploy, and has rapidly accelerated our workflows,” says EVP of Product and Industries Marketing Patrick Stokes.

How Salesforce uses Writer to build AI apps that scale quality and deliver results

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4. Curology: Selling generative AI to the IT team

To ensure a strong business-tech alliance, the IT team needs to be confident about the chosen AI platform. For Curology, privacy, security, and integrations with existing tools were prioritized when evaluating vendors.

“The HIPAA and SOC 2 Type II compliance is what sold our internal IT, security, and legal teams on Writer,” says Merlin. “We want our instance of generative AI to be entirely in our control and not used for any other purposes.”

From the start, Curology set everyone up with a Writer account and conducted small-group and more nuanced use case trainings.

“The Writer customer success team is ‌best-in-class in terms of being proactive in training and trying to figure out what the nuances around our use cases are,” says Director of User Experience Sarah Merlin. “It’s been a wonderful, seamless partnership.”

The results have been impressive — a 50% increase in productivity, with five corporate functions now using Writer. Tasks that once took days are now completed in minutes, significantly impacting the company’s efficiency and effectiveness.

Generative AI at the intersection of retail, healthcare, and technology with Curology

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5. Sprout Social: Empowering non-technical users

Sprout Social wanted to work with an AI partner to help their end-users get started quickly, so both the business and tech teams could drive innovation and efficiency together. With Writer AI Studio’s no-code platform, non-technical users could easily build custom AI apps using advanced techniques like multishot prompting and prompt-chaining.

“Writer AI Studio is tremendously powerful,” says VP of Marketing Marino Fresch. “We can provide our best examples for each use case to train the model, which allows us to generate outputs that are extremely specific, controllable, and tailored to the right audience.”

With effective AI program management, Writer helped the team set up trainings, workshops, office hours, and Slack channels for ongoing support. This comprehensive approach has not only accelerated adoption but also significantly boosted productivity. The team has seen a 68% reduction in the time spent creating SEO content, allowing the in-house SEO team to focus more on strategic work.

“The Writer team is incredible,” says Director of Revenue Marketing Program Management Ryan Evans. “They’ve made us feel confident in the platform’s capabilities, taught us the ‘skill’ of AI, and brought everybody along for this journey.”

How Sprout Social uses generative AI to share strategic knowledge and speed up time to market

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Dream bigger and build faster — together — with Writer

Among employees who use Writer, 77% feel their company is ahead of its competitors in generative AI — compared to just 56% of those who don’t. These success stories from industry leaders like Salesforce, Qualcomm, Commvault, Curology, and Sprout Social highlight the critical importance of aligning IT and business teams.

A collaborative and well-defined approach — supported by an AI partner like Writer — can overcome common challenges like siloed development, lack of context, and compliance concerns. Unlike technical agent frameworks that don’t scale and basic no-code agent builders that drive limited impact, Writer unites IT and business on a single platform to transform work with AI — without compromise.

Powered by our top-scoring Palmyra LLMs, a highly accurate Knowledge Graph, and a flexible, composable platform, teams can collaboratively build, activate, and supervise AI agents. This transformation isn’t just about efficiency — it’s about redefining how work gets done across every corner of the business. Ensure your company stays at the forefront of innovation with Writer.