Prompt crafting
How to create kickass AI writing prompts for any marketing task
Let’s go ahead and state the obvious: AI is going to change everything about how you and the people on your team create marketing content.
You’re here because you’re curious about this new technology that’s making daily headlines and has been the topic of every other post on LinkedIn and Twitter since late 2022.
You’re here because you’re a lifelong learner who sees generative AI as an opportunity to level up your marketing skills.
And you’re here because, as a marketing leader or member of a marketing team, your company is relying on you to figure out how to use generative AI to deliver business outcomes and stay ahead of the competition.
If that’s why you’re here, you’re in the right place.
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What you can expect from this guide
This guide will provide you with the knowledge and skills you need to become your company’s expert on using generative AI for marketing content creation.
We’ll cover
- How generative AI works (without getting too wordy or technical)
- Important things to know about working with AI before you start
- The inputs AI needs to generate strong output
- An easy, adaptable framework for crafting AI writing prompts for marketing use cases
- Must-have prompts for any marketing task (with examples)
And throughout it all, we’ll give you “behind-the-scenes” looks at the prompts we used with Writer to develop this guide.
From brainstorming to writing to developing campaign strategies, you’ll be able to use AI tools like Writer to generate content that’s informative, engaging, and on-brand. You’ll also discover how to use AI to personalize content for audiences, optimize content for search engine rankings, and create relevant content that’s tailored to your target audience’s journey. With this knowledge, you’ll be able to partner with AI tools to accelerate any marketing task without risking quality.
What this guide isn’t
This guide is in no way meant to be the “final word” in prompt crafting. It’s still early days for generative AI — an industry that’s experiencing an unprecedented pace of innovation. We’ll update this guide as needed to reflect current standards in AI technology.
Nor is this guide meant to educate you in prompt engineering, which is a discipline used in training large language models. While prompt crafting is informed by data science and natural language processing (NLP), it’s not necessary for you to be a programmer to get excellent results from generative AI tools. In fact, that’s the point: LLMs are trained to “speak human” so humans don’t have to “speak computer” to get AI tools to do what they need.
That said, “speaking human” often involves complex nuances and cultural assumptions that many people, including marketers, take for granted. Whether you’re communicating your desired outcomes to another member of your team or an AI tool, such nuances can cause gaps between your expectations and the outcomes you’ll get.
That’s where prompt crafting helps: it bridges those gaps, so you can clearly communicate, without nuance or assumption, what you want from a generative AI tool – and get it.
Table of contents
- How generative AI works (in 100 words or less)
- What’s prompt crafting– and how does it help you become a better marketer?
- The 4 rules of working with generative AI
- AI’s favorite foods
- A 5-question framework for AI writing prompts
- Turn your most commonly used prompts into apps
- Find your own prompting style
- Examples of AI writing prompts by marketing use case
- Get cooking with Writer
This section was written by Writer using the following prompt:
“I’m a marketing leader with an interest in using artificial intelligence at my company. In 100 words or fewer, explain to me how generative AI works. Use simple words.”
How generative AI works (in 100 words or fewer)
Generative AI is a type of artificial intelligence that can create unique content and data from scratch. It can generate images, videos, audio files, and written text. Generative AI works by analyzing existing content (known as a dataset), learning the patterns and structures that make up the content, and then creating something new based on those patterns. It uses algorithms and data to generate new ideas and solutions, making it a powerful tool for businesses. Generative AI can be used to create new marketing materials, generate new customer insights, and create new products.
We used the following prompt to produce the first draft of this introduction in Writer:
“I’m a marketing leader interested in using artificial intelligence at my company. Discuss the importance of knowing how to write prompts for generative AI tools in the Age of AI. Equate this skill to other essential marketing skills. Use a casual, yet authoritative tone.”
What’s prompt crafting –
and how does it help you become a better marketer?
Prompt crafting [‘prahmpt kraft-ing’]
The art of succinctly communicating requests to your AI assistant for optimal output
At a high level, prompt crafting helps you partner with AI to make your marketing and content operations more productive, consistent, and systematic; from ideation and planning to production, repurposing, and distribution.
It’s like other essential skills at the intersection of technology, marketing, and communication; like interpreting marketing performance data, knowing the best practices for SEO, or knowing how to plan an effective social media campaign.
Writing effective prompts for AI tools requires a unique combination of both creative and technical skills. Marketers need to understand what kinds of content their audience is looking for, while also having enough knowledge of how AI works to write prompts that are well-structured and can be used by the tool in question. Marketers also need to know when to write a prompt from scratch, when to rely on an AI app (and what a good AI app looks like), and when to use a combination of both.
In short, prompt crafting is becoming an integral part of the modern marketing leader’s toolkit.
The 4 rules of working with generative AI
As a hardworking, high-tech addition to your marketing workflow, generative AI can handle nearly any tedious task you can throw its way. But before you team up with generative AI, let’s go over some important rules for a productive marketer-AI partnership.
We generated a first draft of this section in Writer using the following prompt:
“Fill in the copy based on this outline. This is part of a larger blog post for marketing professionals and should be written in a casual voice:
[H3] AI lacks common sense
- You need to take a ‘beginner’s mindset’ when creating prompts.
- AI doesn’t understand inferences, social dynamics, or the nuances of human communication.”
1. Adopt a “beginner’s mindset”
AI may be an incredibly powerful technology, but it lacks judgment and common sense. When using AI tools, it helps to take on a beginner’s mindset:
- Imagine what it’s like to be an outsider completely new to a culture, topic, or field.
- What kind of language might be confusing to an outsider?
- What are the “unwritten rules” that an outsider may not be familiar with?
- What would an outsider need to know to perform a task in a way that meets the expectations of an insider?
This can be an adjustment for marketers who, like most people, bring preconceptions and cultural assumptions to communications with others. We ask people to do certain things with a desired outcome in mind, and we assume they’ll use common sense to deliver on that outcome.
Let’s say you ask a coworker to “grab a cup o’ joe” for you. In your mind, it should go without saying that you expect them to stop by the office kitchen and bring you a cup of coffee. But there are a lot of assumptions about your coworker baked into in that request:
- They know that “cup o’ joe” is an idiom for “coffee.”
- They know you don’t want them to leave the office.
- They know where the office kitchen is.
- They know people have personal preferences on how coffee is prepared.
- They know how you like your coffee – black.
If your coworker already knows all of the above, you’re likely to get exactly what you want. If they don’t know all of the above, most people will use common sense to figure it out so they can give you what you want.
Now let’s say you asked a generative AI tool to write a video script in which a coworker “grabs a cup o’ joe” for you. If the tool lacks some or all of the above knowledge, it’ll use pattern recognition to give its best guess as to what you want. But because AI lacks judgment and common sense, it can’t infer your desired outcome. It might have the coworker steal a measuring cup with “Joe” written on it. Or it might create a scenario where the coworker drives to a local coffee shop and orders a coffee with two sugars and creams.
A well-made AI prompt helps an AI tool fill the gaps between its existing knowledge and your expectations. When creating AI prompts for marketing use cases, use clear instructions in plain, idiom- and jargon-free language. Start with simple and straightforward tasks, and be sure to provide all the necessary details– even those you assume should go without saying. This will help ensure that your AI understands the task and can perform it correctly.
Because AI lacks judgment and common sense, it can’t infer your desired outcome. A well-made AI prompt helps an AI tool fill the gaps between its existing knowledge and your expectations.
We generated a first draft of this section in Writer using the following prompt*:
“Fill in the copy based on this outline. This is part of a larger blog post for marketing professionals and should be written in a casual voice:
[H3]Choose your AI tool carefully based on your key use cases.
- The inputs you can provide vary between generative AI tools.
- ChatGPT can’t read live URLs or audio/video data- it only uses the dataset it was trained on to develop new outputs.
- Writer tools can live crawl webpages and process video files for more accurate, tailored output.
- Writer’s customers can also train their generative AI on their own content so their output will be specific to their voice and products.”
*Note that the final version of this section doesn’t follow the exact prompt, and that’s ok! Plenty of content ends up looking different than the original vision after editing.
2. Choose the right AI tool for the job
Different generative AI tools have different capabilities based on the large language models they’re built on, the datasets that have trained their LLMs, the types of input they can process, and the types of use cases they’re designed to support. All of this impacts the quality of the output you can expect from your AI prompts.
Also, if you’re working for a privacy — or security-sensitive company — it’s important that you know what happens to the information you provide in your prompts. If the tool doesn’t follow enterprise-grade security and privacy standards, you risk violating major regulations by using it.
When deciding which AI tool to use, it’s important to consider what kind of information and data you’ll be working with and how you’ll incorporate the tool into your marketing workflow.
Plus, keep in mind that writing AI prompts from scratch every time you have a marketing task can be time consuming. If you have repetitive tasks and/or more than one person on your team generating content, the inputs should be consistent to create consistent output. Pre-made apps help streamline team workflows and make repetitive processes scalable.
(Spoiler: we happen to think Writer is the right AI platform for any business content use case. Why? Because we designed it to be just that.)
Here are some questions to consider when choosing a generative AI writing tool for marketing use cases:
- Is the training dataset current and relevant for business use?
- Can the AI writing tool ingest multiple file formats, including live URLs, audio, and video?
- What happens to the data we include in our prompts?
- Can the AI tool learn our company’s writing style and voice?
- Are there AI apps to support multiple users and our most repetitive marketing tasks?
When deciding which AI tool to use, consider what kind of information and data you’ll be working with and how you’ll incorporate the tool into your marketing workflow.
We generated a first draft of this section in Writer using the following prompt:
“Fill in the copy with 2 paragraphs based on this outline. This is part of a larger blog post for marketing professionals and should be written in a casual voice:
[H3]Always fact-check
- Regardless of the tool you use, generative AI is notorious for its ability to confidently make stuff up.
- You can save time on fact-checking with Writer’s claim detection tool.”
3. Always, always, always fact-check
Generative AI has the potential to revolutionize the way we write and create content. But it’s also notorious for its ability to confidently make stuff up. That’s why it’s so important to fact-check any content generated by AI — always.
Fortunately, there’s a way to save time on fact-checking and make sure your content is accurate and up-to-date. Writer’s claim detection tool is a powerful tool that can automatically detect any unsupported claims made in your content. With this tool, you can quickly and easily fact-check your content, ensuring that your readers get only the most accurate and reliable information.
Generative AI is notorious for its ability to confidently make stuff up. Ensure readers get the most accurate and reliable information by fact-checking claims in content generated by AI – always.
We generated a first draft of this section in Writer using the following prompt:
“Fill in the copy with 2 paragraphs based on this outline. This is part of a larger blog post and should be written in a casual voice:
[H3]For longform content, work bit-by-bit
- AI can generate an entire blog post or eBook from a single prompt, but the more content it generates at once, the more editing and fact-checking you’ll have to do.
- It’s best to work in stages: start with an outline, then fill in each section.
4. For longform content,
work prompt-by-prompt
It pays to take a step-by-step approach to creating longform content. AI can generate an entire blog post or eBook from a single prompt, but the more content it produces at once, the more editing and fact-checking you’ll have to do.
To keep things manageable, try breaking the project down into smaller pieces. Start with an outline (either human-created or AI-generated), then use AI prompts to fill in each section. This approach will help you stay organized, and it’ll help you stay focused as you further develop your ideas. It’ll also make the editing and fact-checking process easier, since you’ll be able to spot any errors quickly and make corrections in a timely manner. Plus, it’ll give you a chance to take a break between sections and review your work with a fresh set of eyes.
For example, our content marketing lead repurposed the text from our Prompt Crafting webinar slides into an outline for this guide, then had one of our writers use AI prompts to generate first drafts for each section. Our team then collaborated on shaping the drafts for each section into a final form, sometimes using AI prompts to generate alternate versions, sometimes relying on old-fashioned human know-how.
Keep things manageable by breaking longform content projects down into smaller pieces. Start with an outline (either human-created or AI-generated), then use AI prompts to fill in each section.
We generated the first draft of this section in Writer using the following prompt:
“I’m a marketing leader with an interest in using artificial intelligence at my company. First, discuss the importance of examples, parameters, and context in a generative AI prompt. Then make an analogy between these inputs and food.”
AI’s favorite foods
Generative AI prompts need examples, parameters, and context to generate useful outputs in the same way that a chef needs ingredients, a recipe, and knowledge of their diner’s preferences to create a delicious meal.
Examples
Examples are used as reference material to help AI systems recognize and mimic patterns. They can be used to provide more accurate responses to prompts. They’re like the ingredients in a recipe; they provide the raw materials for the generative AI to work with.
Parameters
Parameters can include things like the type of data the generative AI tool should analyze, the specific actions it should take after analyzing the data, the criteria it should use to determine which actions are the most effective, and the guardrails around the output. They’re like the instructions and measurements in a recipe; they tell the AI tool how to use the examples to generate the desired output.
Context
Context is the relevant information and environment associated with a particular AI prompt. This includes the purpose of the prompt, the data being used, the user’s expectations, and the constraints of the environment in which the prompt is being used. By understanding the context, the generative AI tool can better understand the user’s intent and provide a more accurate response.
It’s like ordering food — when you order a meal, you tell the server what you want and the server customizes the order to your preferences. In the same way, when a generative AI prompt is given a context, it can create content that’s tailored to the user’s needs.
A 5-question framework for AI writing prompts
Chef Samin Nosrat says every recipe for delicious food comes down to a combination of four key elements — salt, fat, acid, and heat — applied in a multitude of varieties and forms.
The same can be said for a writing brief that results in excellent content, or an AI prompt that results in strong output. Whether you’re assigning work to a human or an AI writing tool, it all boils down to the same five questions:
Who?
As a marketer, you already understand the importance of knowing who your audience is and defining your brand identity. The better you understand the factors that shape your audience’s buying behaviors, the more relevant, timely, and persuasive, your messaging will be. The clearer your brand identity is, the easier it is to create messaging that’s consistent with values and positioning.
The same goes for AI prompting: generative AI tools produce more useful outputs when they have the parameters for the role they should play as the content creator and the context of who they’re generating content for.
What?
Include the proper guidance when you’re writing your prompt. Generative AI can only work with what you give it, so be explicit about what you’re looking for. Imagine if you were instructing a human writer — you’d tell them the parameters, goals, format, and topic. Even though generative AI is advanced technology, it can’t read your mind.
Where?
The more relevant information you include in your prompt, the better. The channel is often indicated in AI writing prompt formats, but if it’s not, you’ll want to specify where this content is going to end up. That’ll help optimize your results and the structure they’re presented in.
Why?
Marketers are always considering the purpose of every material they publish, and it’s helpful to share those thoughts in your generative AI writing prompt. This will allow AI to better tailor the output to your specific needs and fulfill the purpose behind the copy.
How?
Generative AI platforms like Writer allow you to include reference material, whether that’s a URL, video, or other example output. This enables generative AI to better understand your desire, or pull information from other source material.
![The "how" in prompt crafting. Process: How will we get the information and resources needed to create this content?
(Hint: example URLs or example output)
How do we want the output structured? Prompts: "Use Trello’s remote work template gallery to find templates to recommend: [URL]" or
"Use this email message for reference: [text].Include a name field in the subject line for personalization"
or "Use her Linkedin profile to see how her role changed throughout her career: https://www.linkedin.com/in/maria-romanovsky-936a1435/”](https://writer.com/wp-content/uploads/2023/07/how-1.png?w=640)
We generated the first draft for this section in Writer using the following prompts:
“Fill in the copy with 2-3 paragraphs based on this outline. This is part of a larger blog post geared towards marketing leaders and should be written in a casual voice:
[H3]Turn your most commonly used prompts into apps
- There’s no need to start from scratch every time you use generative AI.
- If you plan to use AI to create the same type of content regularly, consider using a platform that offers apps for common marketing use cases.
- Writer…
- Customers can also work with Writer to develop AI apps.
Turn this LinkedIn post, which is about a case study from DoStuff who created a newsletter using Writer, into 1 paragraph of copy for part of a blog post geared towards marketing leaders. (LinkedIn URL).”
Turn your most common use cases into apps
There’s no need to start from scratch every time you use generative AI. With AI-driven app prompts, you can create content more quickly and efficiently, freeing up time for your other marketing efforts.
Writer’s content creation feature offers apps for marketing use cases ranging from creating case studies to generating press releases and product descriptions and more. Explore the app library.
Plus, customers can work with Writer to develop AI apps tailored to their specific business needs. The results are incredible, as long as you have quality writers behind the screen.
An excellent example is the DoStuff newsletter– an AI prompt app that instructs Writer to capture and write highlights of URLs in DoStuff’s voice and according to their newsletter format.
The DoStuff newsletter use case demonstrates the power of great writers — with their data and style guide in hand — partnering with AI to develop a tailored solution. The team at Writer helped DoStuff build their own apps and training data, and the result is a newsletter that’s customized to their needs, automatically generated, and easy to edit.
This is the kind of innovation that marketing leaders should strive for to stay competitive in the ever-changing digital landscape.
Find your own prompting style
There’s no one “right way” to work with generative AI. Here are a few examples of prompting styles we’ve seen as we use Writer and train our customers on the platform.
Prompting approaches
“One and done” approach
You write up a quick AI prompt; your AI tool generates output as a starting point, and you edit from there.
“Layered” approach
You start with a bare-bones prompt, see what you get, and fine-tune your prompt by adding more examples, context, and parameters (i.e., answering more of the 5 questions) until you get output you can work with.
“Collage” approach
You create a prompt loaded with context, parameters, and examples, spin up multiple generations with the same prompt, and take the best pieces of each output to assemble something new.
A quick note on expectations and AI ethics:
Note how each of the above approaches requires human feedback and direction either on the front or back end of the process. The amount of time you spend prompting an AI tool and revising its output really depends on the tool you’re using. If you have an AI tool that can read any data format and is trained on your company’s products/messaging/brand guidelines, you’ll achieve content quicker than with a free AI tool that only reads text and is designed for consumer use.
The most important thing to remember is that if it takes you more than a few minutes to perfect an AI prompt, or if it takes you hours to edit the content generated by AI, you’re probably using the wrong tool for the job.
That said, it’d be unrealistic – and a business liability – to expect your AI tool to generate content that can go to market without some human oversight.
At Writer, we stand by ethical AI adoption and firmly believe humans should always be in the driver’s seat for publishing content that informs the public or has an impact on business outcomes. Our advice: given current potential brand and compliance risks associated with AI-generated content, if an AI company ever makes promises of generating “ready-to-publish” content, run away.
Examples of AI writing prompts by marketing use case
It’s time to demonstrate the power of an effective prompt. We’ve created hypothetical examples of well-made prompts for dozens of marketing use cases, using recognizable brands and companies. Give the sample prompts a try by signing up for a free trial of Writer. Use your own company context — or use the 5-question framework to craft your own prompts.
Ideation
Overcoming writer’s block
prompt
“In no more than 3 sentences and using imagery from natural phenomena, write an analogy about tracking sales analytics. You’re speaking to revenue ops leaders who are deciding on what kind of software to buy.”
Output
Tracking sales analytics is like sailing along a river; you need to constantly adjust the sails to stay on course and reach your destination. Just like the sun and the stars help guide a sailor, the right analytics software will show you the way to success and increased revenue.
Blog headlines
prompt
“I’m the content lead at Twitter and we’re publishing a blog post to announce our newest feature, a dislike button on tweets. What are some eye-catching headlines that would make Twitter users click on this post?”
Output
- Introducing the Dislike Button: How to Express Your Displeasure on Twitter
- Say Goodbye to Like-Only Tweets: Now You Can Dislike on Twitter
- A New Way to Voice Your Disagreement: The Dislike Button Has Arrived
- Say It Without Saying It: The Dislike Button is Here!
- Twitter Just Got Better: Dislike Button Now Available
- The Dislike Button Has Landed: Tweet Your Displeasure Now!
- Make Your Voice Heard: Dislike Tweets with the New Feature
- You Asked, We Listened: The Dislike Button Is Here
Email subject lines
prompt
“I’m the CMO at Adidas and we’re launching a new clothing line with Lionel Messi. Generate 5 email subject lines that would encourage soccer fans to check out this partnership. Include a name field in the subject line for personalization.”
Output
- [Name], Messi x Adidas: The Ultimate in Soccer Style
- Lionel Messi Invites You to Take Part in His New Clothing Line
- Join Lionel Messi in His Newest Fashion Venture — [Name]
- The Perfect Outfit for Soccer Fans: Messi x Adidas
- [Name], Show Off Your Soccer Style with Messi x Adidas
Podcast names
prompt
“My team at Shopify is launching a new podcast for eCommerce store owners that will give them all the knowledge they need to succeed. Generate 5 catchy, quirky podcast names that encompass what we’re doing.”
Output
- The eCommerce Empire
- Shopify Success Secrets
- Build Your Business: An eCommerce Guide
- The Storefront Storytellers
- Store Success Strategies
Online community
prompt
“My team at Shopify is launching an online community for eCommerce store owners to share knowledge, ask for advice, and talk about the latest digital trends. Generate 5 catchy names that will attract users to our new community.”
Output
- eComm Exchange
- The eCommerce Hub
- Storefront Society
- Merchant Lounge
- Shopify Suite
Research
Summaries
prompt
“I’m writing an article about the layoffs in the tech industry, and what impact that will have in the space going forward. Summarize the main points of this article: https://techcrunch.com/2023/02/17/tech-layoffs-new-founders/”
Output
This article discusses the emergence of a new class of founders who have been laid off from tech companies, but are now creating startups in various sectors, such as climate, crypto, and the creator economy. Data from Day One Ventures showed that there is a trend of seed-stage startup founders emerging from the layoffs, and Masha Bucher, a former venture capitalist, politician, and TV reporter, created a program to help potential founders take advantage of the situation. She believes that at least 0.1-1% of the thousands of tech employees who were laid off this year could become incredible founders.
Interview prep
prompt
“I’m the content marketing manager for HubSpot. I’ll be interviewing Writer’s CEO for a thought leadership post on generative AI: https://www.linkedin.com/in/may-habib/
Come up with 5 questions about how she thinks her company, Writer, will benefit CRM platforms.”
Output
- How do you see Writer’s generative AI technology impacting the customer relationship management (CRM) industry?
- What are some of the ways Writer is helping companies improve their CRM capabilities?
- What unique features does Writer offer that other generative AI platforms don’t?
- How has Writer helped organizations like HubSpot create more consistent and on-brand content?
- How has Writer’s success at large companies like UnitedHealthcare, Accenture, Intuit, HubSpot, and Spotify impacted its development of AI technology for use in CRM platforms?
Definitions
prompt
“I’m writing a blog post directed at the general public about the Overton Window. I’m having trouble defining it in an easily understandable way. Define the Overton Window in layperson terms, in 2-3 sentences.”
Output
The Overton Window is a concept that refers to the range of acceptable public policies at any given time. It’s based on the idea that, while certain policies may be considered unthinkable at one point in time, they may become more acceptable over time as public opinion shifts. The Overton Window can be used to explain why certain policies that were once thought to be extreme become mainstream over time.
Generation
prompt
“I’m an email marketer at Amazon and I need to get more people to sign up for Amazon Prime. Write an attention-grabbing, personal email asking customers to consider signing up for Amazon Prime, and if they do it now, they get a month for free. Include 2 potential email subject lines. Avoid generic phrases. Write in a quirky, fun tone.”
Output
Subject Line 1: Get a Free Month of Amazon Prime Now!
Subject Line 2: Enjoy Prime Benefits Now — On Us!
Dear [Name],
We have an exciting offer for you! Right now, you can sign up for Amazon Prime and get your first month free. That means you get to enjoy all the amazing benefits of being an Amazon Prime member without having to pay for them up front.
As an Amazon Prime member, you get exclusive access to a wide range of products and services, from free two-day shipping to Prime Video and Music streaming. Plus, you get access to great deals and discounts on select items. With so many perks, why not become an Amazon Prime member today?
Sign up now and you’ll get to enjoy all the Prime benefits for an entire month, all on us. So, don’t wait — get your free month of Amazon Prime now!
Sincerely,
[Name]
Amazon Email Marketer
Social media
prompt
“I’m the marketing manager at Adore Me and we want to create a Twitter thread about our shoppable, livestream runaway show that’s written in a friendly, personal tone. Generate a multi-tweet Twitter thread about the event from these 2 articles and only include hashtags in the first tweet:
https://www.retaildive.com/news/adore-me-host-shoppable-livestream-runway-show/642387/
https://www.glossy.co/fashion/following-victorias-secrets-acquisition-adore-me-is-airing-its-own-fashion-show/“
Output
- We’re thrilled to be hosting our 2nd NYFW runway show tomorrow! 🤩 Tune in to watch our Valentine’s Day, bridal and Y2K-inspired styles and shop the runway looks without exiting the stream. 🛍 #NYFW #AdoreMe #RunwayShow #ShopTheRunway
- Our goal is to create an experience where anyone and everyone is welcome! 🤗 We’ll be leveraging technology and livestream solutions to make sure our customers can tune in no matter where they’re located. 🙌
- Last year we held our first NYFW runway show and this year we’re taking it one step further with a shoppable livestream runway show! 📲 We’re so excited to offer our customers a unique shopping experience. 🤩
SEO content outlines
prompt
“You’re the head of content marketing at Notion and you want to attract more decision-makers at remote-work companies with 500+ employees. Suggest H1 and H2 headers for a top-of-funnel blog post for L&D and HR leaders that will rank in the top 10 SERP for searches about ‘remote employee onboarding’ and related keywords. The final H2 should discuss Notion.”
Output
Unlocking Remote Onboarding Success: A Guide for L&D and HR Leaders
- How to Design an Effective Remote Onboarding Process
- Tips for Helping New Hires Feel Connected in a Remote Environment
- Best Practices for Keeping Remote Onboarding Engaging & Productive
- Strategies for Measuring the Success of Your Remote Onboarding Process
- Resources for Supporting Remote Onboarding & Employee Retention
- Streamline Onboarding with Notion—the All-in-One Workplace Solution
Thought leadership content outlines
prompt
“I’m the CMO at Deloitte and need to write a blog post about the future of the commercial banking industry. The target audience is commercial bankers, so do not include a section with general information. Generate an outline that has 3 different sections with strong headings.”
Output
- Overview of Recent Trends and What They Mean for Commercial Banks
- Growing Need for Banks to Invest in Digital Technology
- Increased Focus on Customer Experience
- Regulatory Pressures and their Impact on the Industry
- Challenges Facing Commercial Banks
- Changes in Financial Products and Services
- Heightened Cybersecurity Concerns
- Intense Competition from Non-Traditional Banks and Fintechs
- Strategies for Commercial Banks to Stay Ahead
- Invest in Innovative Technology Solutions
- Leverage Data Analytics
- Create Seamless Customer Experiences
Product descriptions
prompt
“I work at Apple and we’re launching a new product called the iClock. Write a product description that is specific,
tech-savvy, and appeals to our target audience of Apple users.”
Output
Introducing the iClock – a revolutionary new product from Apple that takes the everyday clock to a whole new level. Featuring cutting-edge technology and a sleek design, the iClock is the perfect addition to any Apple user’s home. With its large, easy-to-read display, you can easily set the time, customize alarms, and check the temperature, humidity, and air pressure of your environment. Plus, it’s compatible with Apple’s HomeKit, so you can use voice commands to control it from your iPhone, iPad, Apple Watch, or Apple TV. Get the iClock and experience the power of Apple in your home.
Press releases
prompt
“I’m the CMO at Adidas and we’re launching a new clothing line with Lionel Messi. Generate a press release about this partnership that’s written in a fun, exciting tone and covers what apparel there will be, the design and look, and Messi’s collaboration on the project due to his World Cup win.”
Output
Adidas & Lionel Messi Unveil Stylish New Clothing Line
Adidas and soccer superstar Lionel Messi have teamed up to create a stylish new clothing line to celebrate his World Cup win! The new line of apparel is designed with Messi’s signature style, featuring classic silhouettes with modern touches.
The collection includes a range of pieces, including t-shirts, shorts, and jackets. All items feature a unique design that incorporates Messi’s signature colors and logo. The apparel is also tailored to
fit like a glove, so you can look and feel your best when you hit
the streets.
Messi has personally been involved in the design process, working closely with the Adidas design team to ensure the collection meets his high standards. He has also been involved in the marketing of
the line, appearing in several social media campaigns to promote the collection.
The Adidas & Lionel Messi collection is set to launch in stores and online later this month. Get ready to dress like a champion and make a statement with this stylish new line of apparel!
Repurposing
Blog content into social media posts
prompt
“Turn the following blog post into a long-form LinkedIn post. The target audience is marketing managers, and this social media post should cover the marketing aspects behind the Duolingo owl’s success, as well as be snappy, casual, and quirky in tone. Use no more than 3000 characters. https://writer.com/blog/duolingo-owl/”
Output
The Duolingo owl is a social media darling for a reason! As Duolingo’s mascot, Duo has been a part of the language-learning app since its inception in 2011. But it wasn’t until 2017 that Duo’s rise to fame really began. That’s when the internet started creating memes featuring the murderous (but not overly creepy) mascot threatening people with dire consequences if they didn’t do their language lessons.
In 2019, Duolingo embraced the trend, creating a dark mode teaser tweet and a video to promote their new feature, Duo Push. This was followed by Duo’s discovery of TikTok, where he quickly became a celebrity by jumping on pop culture trends and even having a thing for Dua Lipa. With 3.2 million followers and millions of views on his videos, it’s clear that Duo has become an internet icon.
But how did Duo go from logo graphic to social media star? It’s not
all luck – there are some important lessons here for marketing managers.
First, Duolingo took their cue from their audience. They paid attention to the early Duo memes and turned them into content that was fun, relatable, and light-hearted.
Second, they got in on the conversation. Not only did they respond to the larger conversation about “murder owl,” but they had some fun with it and embraced being a little irreverent and zany.
Third, they kept listening. They paid attention to what hit and what didn’t, and used that information to inform their content.
Finally, Duolingo stayed on top of what’s hot. Whether it was twerking to an Adele song or staging a mock scene from a hit Netflix series, Duo was always up to date.
So, next time you’re looking to up your social media game, take a page from Duolingo’s playbook. Listen to your audience, join the conversation, have some fun with it, keep listening, and stay on
top of what’s hot. Who knows – you might just find your own social media darling.
#DuoTheOwl #Duolingo #SocialMediaSuccess
Product pages into FAQs
prompt
“Take this product page and repurpose it as an FAQ page: https://www.shopify.com/plus”
Output
Q: What is Shopify Plus?
A: Shopify Plus is the best commerce platform for reaching more customers, converting more checkouts, and scaling fast. It is an all-in-one commerce platform that enables you to sell anywhere you want from one platform, including DTC, retail, B2B, and social media. It is designed for conversion with features like Shop Pay, the best-converting checkout on the internet, loyalty programs, and more.
Q: What makes Shopify Plus unique?
A: Shopify Plus is the most scaled commerce platform on the planet, allowing you to grow your brand quickly. It is available in 21 languages and is trusted by the world’s biggest brands. It also provides higher mobile conversion with Shop Pay over standard checkout, faster checkout with Shop Pay, higher return on ad spend with Shopify Audiences, and more.
Q: What support does Shopify Plus provide?
A: Shopify Plus provides 24/7 priority technical support by phone, email, or live chat. It also offers platform knowledge and industry insights through the Merchant Success Program, personalized migration, launch, and account management support at no extra cost, and platform customization with over 8,000 apps and hundreds of Shopify Plus Partners and Certified Apps.
Q: How can I learn more about Shopify Plus?
A: You can learn more about Shopify Plus here: https://www.shopify.com/plus. Additionally, you can read real, unbiased customer reviews on G2 and read the story of Shopify Plus being named the third most innovative company in the world by Fast Company in 2021 here: https://www.shopify.com/plus/third-most-innovative-company.
Transformation
Personalize email messaging to audience segments
prompt
“Take this email and personalize it to target moms in their 40s-50s who are already avid Amazon users:
Dear [Name],
We have an exciting offer for you! Right now, you can sign up for Amazon Prime and get your first month free. That means you get to enjoy all the amazing benefits of being an Amazon Prime member without having to pay for them up front.
As an Amazon Prime member, you get exclusive access to a wide range of products and services, from free two-day shipping to Prime Video and Music streaming. Plus, you get access to great deals and discounts on select items. With so many perks, why not become an Amazon Prime member today?
Sign up now and you’ll get to enjoy all the Prime benefits for an entire month, all on us. So, don’t wait — get your free month of Amazon Prime now!
Sincerely,
[Name]
Amazon Email Marketer“
Output
Dear [Name],
As a mom, you know how valuable time is. That’s why you’re always looking for ways to make life easier. And what better way to do that than with Amazon Prime? Now, you can sign up for a free month of Amazon Prime and get access to all the amazing benefits without having to pay right away.
With Amazon Prime, you get exclusive access to a wide selection of products and services, from free two-day shipping to Prime Video and Music streaming. Plus, you can get great deals and discounts on select items. With so many benefits, why not join the Amazon Prime family today?
Sign up now and you’ll get to enjoy all the Prime benefits for an entire month, all on us. Don’t wait — get your free month of Amazon Prime now and make life easier!
Sincerely,
[Name]
Amazon Email Marketer
Customize product messaging to audience interests
prompt
“I work at REI and we need to create a stellar product page for our outdoor backpack. Turn this generic description of a backpack into a product description that would resonate with outdoor-lovers, hikers, and climbers: A backpack is a bag with straps that go over your shoulders, so that you can carry things on your back when you are walking
or climbing.”
Output
This backpack is designed for outdoor-lovers, hikers, and climbers who need a reliable way to carry their supplies. Constructed with durable materials, this backpack features adjustable straps that fit comfortably on your shoulders, allowing you to traverse even the most difficult terrain with ease. With a spacious interior, you can store all of your essential items for your adventure. So, whether you’re scaling a mountain or exploring a new trail, this backpack will be your trusty companion.
Localize ad copy to specific areas
prompt
“Localize this ad for a Toyota college grad rebate to make it relevant for Pullman, WA residents and Washington State University alums. Mention a Pullman, WA landmark and the
WSU mascot.
College Grad Rebate: $500 rebate on select new untitled Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services. Plus, enjoy competitive APRs on all new untitled Toyota vehicles as well as Toyota Certified Used Vehicles!
You may qualify for a $500 rebate if you have graduated within the last two calendar years or will within the next six months and finance or lease a select new Toyota through your dealer and Toyota Financial Services.“
Output
Are you a recent Washington State University graduate or soon to be alum living in Pullman, WA? You may be eligible for a $500 rebate on select new untitled Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services! Plus, you’ll enjoy competitive APRs on all new untitled Toyota vehicles as well as Toyota Certified Used Vehicles. Come to your local Pullman, WA Toyota dealer and show off your Cougar pride to take advantage of this great offer!
Get cooking with Writer
Consider this guide a starting point for you to explore infinite possibilities. When you and your team understand what AI tools need to deliver strong marketing output, there’s no limit to the places you can take your company.
If you’re worried that you’re ‘cheating’ as a writer or creator by using AI prompts to generate content, fear not: the best AI writing tools are fueled by YOUR ideas and YOUR voice. Communicating your ideas to an AI tool will make you an even more effective communicator, and will help you flex your creative muscles in ways you may never have done before.