How Trello refreshed its voice — and stayed true to its spunky roots — after the Atlassian acquisition, with Leah Ryder, Trello's brand marketing lead.
Content strategy
Content design, content strategy, content ops? All of the things, please. Thinking about words has, rightfully, become an essential component of high-performing product and marketing teams, and at Writer, we’re highlighting all the ways in which practitioners are systemizing their work.
MOST RECENT
Content strategy, Reports
How Do We Lead Customer Support Now? Interviews with leaders of Amazon, DrChrono, and Modern Fertility | Ebook
In this ebook, customer support leaders from Amazon, DrChrono, and Modern Fertility talk about how they manage thoughtful communications with empathy.
Content strategy
Designing for a (healthy) global conversation: How Twitter does content strategy
Discover how Twitter thinks about content strategy, and how Writer helps them to achieve consistency at scale. Listen to Twitter’s story to find out more.
Content strategy
“Big Sis Energy:” How Cleo built a Gen Z brand
With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.
Content strategy
Maria from Handshake on writing for marketplaces
How Handshake, a three-sided marketplace, solved unique content challenges. With Maria Romanovsky, content strategist at Handshake, Uber and Facebook.
Content strategy
Trello’s brand refresh post – Atlassian
How Trello refreshed its voice — and stayed true to its spunky roots — after the Atlassian acquisition, with Leah Ryder, Trello's brand marketing lead.
Content strategy, Writing 101
20 writing statistics
Writing can be a tough gig — but it can also be a rewarding one. Here are 20 writer statistics that illuminate what the profession is like in 2020.
Content strategy
Webinars – Win-win: content strategy for every team in your company
Conversation with Lisa Young, content strategist at Twitter. Lisa shares her tactics on getting executive buy-in, rolling content strategy out across teams, and aligning content goals across product, marketing and communications teams.
Content strategy
Content strategy
The video embedded throughout this page are clips from interviews with 12 content strategy experts conducted by the Writer team. We asked them to share their views on how to create a consistent content strategy.
Content strategy
Reports – How to Scale content strategy
Content strategy, Writing 101
The best writer tools
Being a writer requires many skills. We talked to seven top writers to find out what the best writer tools are, and how they use them.
Content strategy, Expert interviews
The content that makes content leaders tick
Content strategy leaders of Twitter, Intuit, and UiPath share their most recommended blogs, newsletters, podcasts, and more
Content strategy
Reports – The state of content strategy 2019
Content strategy
Webinars – Less is more: how to use plain language for better CX
Webinar on August 13. Join us as Deborah Bosley, founder and principal at The Plain Language Group, talks about the whys and hows of writing in plain language. You will learn how to use plain language to create delightful customer experiences while decreasing wasted time, increasing profits, and improving your brand.
Content strategy
10 inspiring quotes about building a memorable brand
Brand experts and entrepreneurs including Seth Godin, Idowu Koyenikan, and Krista Neher share wisdom about brand perception and strategy.
Content strategy, Expert interviews
3 of the most important ways to lead customer support now
Customer support leaders of Amazon, DrChrono, and Modern Fertility share best practices for managing thoughtful communications.
Content strategy
Reports – How Do We Lead Customer Support Now
Customer support leaders from Amazon, DrChrono, and Modern Fertility talk about how they are managing user communications during a pandemic.
Content strategy, Expert interviews
Taking a ‘quality over quick’ approach to customer support in the pandemic
This is how Modern Fertility guides customers through the ups and downs of uncertainty
Content strategy, Expert interviews
Pivoting in the pandemic: how a medical software leader wins with telehealthcare
DrChrono’s new video virtual health platform helps healthcare workers safely return to the ‘front lines’
Content strategy, Expert interviews
How does Amazon approach customer support now?
Amazon Principal UX Writer Carol Valdez talks about solving problems at scale, understanding people's sensitivity around money, and more.
Content strategy
5 of the most anticipated sessions at Confab 2020
Content leaders pf Atlassian, Intuit, Capital One, LinkedIn, Slack, and more cover emerging ideas in content strategy
Content strategy
Webinars – No sense of an ending: Marketing when the world has lost a narrative structure
Tune in to hear Deborah Carver, brand storyteller and content technology specialist, talk about how marketing must change to match the times. Whether you’re dealing with a global pandemic or a shift in your business, her advice will help your team thrive through change.
Content strategy
The California Consumer Privacy Act, explained
Enacted in January 2020, the CCPA is a set of guidelines that gives residents more control over how companies treat their personal data. Here’s how to maintain CCPA compliance.
Content strategy, Expert interviews
Helping everyone become a better writer and content strategist: interview with Ryan Farrell
Ryan helps people improve their content strategy, UX writing, and copywriting skills. Get his advice and learn how to become a better writer.
Content strategy
11 pieces of advice to guide your content strategy
Tweets from amazing content strategists, sharing their wisdom, advice, and musings on how to build a great content strategy.
Content strategy
Grammar technology has moved beyond rules and into meaning
A look at how advances in technology, designed to better understand human context and meaning, have improved everyone's ability to write.
Content strategy
Reports – 20 of the most common writing errors at work
Content strategy
Aligning healthcare content strategy with patient needs
Healthcare writers and marketers are creating a lot of content. Here are 5 tips to ensure you align content goals with people's needs.
Content strategy, Expert interviews
Working as a Content Strategist in Financial Services
Learn about content strategy roles in the financial services industry, based on findings from the 2019 Content Strategy Report.
Content strategy, Expert interviews
Techniques for UX writers to lead the design process
Content strategists are tasked with creating the best words, but being included within the design process is often the bigger challenge.
Content strategy
Enterprises Need Content Intelligence Software to Unify Their Writers
When enterprise content is created by so many people, locations, and tools, unifying the voice can feel like an endless uphill battle.
Content strategy, Writing tips
Plain language best practices that will make your content anything but plain
Using plain English helps your audience digest your content. This plain language checklist will help ensure your work is easy to understand.
Content strategy, Expert interviews
Every Experience is a Content Experience: Interview with Melinda Belcher
Melinda shares how she entered the field, how she builds teams, advice and tools for success, and predictions for the future of the field.
Content strategy
Content strategy demographics, challenges, priorities, and success metrics
The Content Strategy Report dives into team structures, workloads, priorities and challenges, favorite resources, and success metrics.
Content strategy
Scale is a content strategist’s biggest hurdle
Content strategy is still a world of haves and have-nots — especially when it comes to the ability to scale.
Content strategy
Recommended content strategy resources & tools
Over 300 recommendations for content strategy books, podcasts, blogs, communities, conferences, tools, and more.
Content strategy
This is why your product team needs UX writers
If you want people to understand — and, dare I say, love — your product, someone on your team must be vigilant about how it communicates.
Content strategy
Overcoming challenges in product content optimization
We asked the heroes on the front lines of product development — UX writers, product managers, and engineers — how they manage UX content.
Content strategy
Your Basic Content Governance Survival Gear
Great content governance ensures that everything is what and where it belongs, able to be updated and deleted when necessary.
Content strategy
Webinars – Content needs design systems; design systems need content
Webinar on August 13. Join us as Deborah Bosley, founder and principal at The Plain Language Group, talks about the whys and hows of writing in plain language. You will learn how to use plain language to create delightful customer experiences while decreasing wasted time, increasing profits, and improving your brand.
Content strategy
Emotionally Intelligent AI & the Maniac Netflix Miniseries
Maniac explores emotional intelligence in computers — an important topic to Writer, as we work with AI to provide feedback on human language.
Content strategy
How content strategists use Writer
Scale your brand and content practice. Catch every human writing error. Publish letter-perfect content every time.
Content strategy
The impact of AI on content strategy
Content AI is helping content strategists understand and govern the words their company uses on every single piece of content.
Content strategy, Expert interviews
Insights from a Product Content Strategist: Melanie Seibert
Melanie Seibert is a senior content strategist, with over 17 years of experience of planning and editing content for clients.
Content strategy
Always fresh, never stale: tips for great UX content
If you're thinking about how to optimize the words in your products, here are tips to help you create content for amazing user experiences.