TERMS

The words that define
your brand, all in one place

Manage, enforce, and share the language that matters for your brand

Request a demo

“We used to store our dictionary in a spreadsheet. But now, with Writer, we can quickly get new terms into people’s suggestions as they write.”

Lisa Jennings Young - Manager, Content Design at Twitter

Loved by content creators at

Features

Your most important words

Create a single source of truth for your brand terms that is easy to build, edit, and share.

“I’ve used a lot of taxonomy tools, and Writer’s terminology features are better than all of them. I need to invest my time in a tool my colleagues will actually use.”

Sharon Burton
Principal Content Strategist,
Expel

Make adherence simple

Scale brand education by automatically giving team members customized guidance, examples, and alternative terms as they write.

“Adore Me, as a company, is probably a bit more conservative and strict around compliance, around the terms we can use, so to have some easy way to have an already-vetted set of terms there at the ready has been incredible.”

Ranjan Roy
SVP of Strategy,
Adore Me

Build a true taxonomy

Import your existing term lists to quickly create a living, breathing guide that can be easily edited at any time and used by anyone on your team.

“One of the things I like about Writer is how easy it is to use. Someone can just start creating content within the tool and they very quickly have that ‘a-ha’ moment when language is corrected or when alternate terms are suggested.”

Jeremy Cothran
Brand and Creative Lead,
Alva Labs

Works in all of your tools

Teach team members your terms with line-by-line writing feedback in the software they already use every day.

“There are thousands of people writing content at Intuit. And so Writer has been really helpful in allowing us to bring our style guide to people where they work, whether it’s Google Docs or the Figma plugin.”

Sarah Mohs
Senior Content Architect,
Intuit

RESOURCES

BLOG

Content strategy and information architecture: you can’t have one without the other

GUIDE

Want to achieve brand consistency? It starts with terminology management.

BLOG

How to create editorial guidelines that will make guest contributors love you

FEATURED Case studies

Don’t just take it from us

“The way that we talk about intersectionality and social initiatives that resonate with the world —they change, moment to moment. Our social media team really has their ear to the ground with their heart and their brains making sure that we’re putting the most empathetic and most heart-forward brand forward that we can. But that’s not something that we would necessarily be able to loop the whole company in on without Writer.”

Deedi Brown
Senior Editor and Content Strategist at Ellevest

“We built an entire style guide, specific to sustainability language, that we were able to incorporate into Writer. […] This has made it so much easier for every single writer involved in anything around sustainability. Greenwashing is at the top of the news conversation right now, so to have some easy way to have an already-vetted set of terms there at the ready has been incredible.”