The all-in-one AI writing platform

The only AI writing platform built bottom-up for teams

Writer product

All the language that defines your brand

What you see

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Your just-right words

Create a single source of truth for brand terms that is easy to build, edit, and share.

Examples and usage

Make brand compliance drop-dead simple with detailed descriptions, guidance, and examples.

Terms taxonomy

Use tags, filters, statuses, and edit history to organize your terms into a true taxonomy.

What they see

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In-context coaching

Teach team members your terms with easy-to-follow guidance in the apps they use every day.

How Twitter’s content design team uses Writer
with Jordan Craig & Lisa Jennings Young
Read the article

Write once,
use on repeat

What you see

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Team Snippets

From single sentences to page-long templates, make it easy for your team to reuse your approved content.

Formatting & variables

Preserve formatting, lists, and links and include variable placeholders for dynamic content.


Organize your snippets into a library with tags, filters, and statuses so they’re easily findable.

What they see

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Snippet shortcuts

Users can call up a Snippet anywhere they write with a simple shortcut. Forget the shortcut? Users can search in-line for the content they need.

“With Snippet libraries, support agents are many times more effective than before. We can give them the exact right thing to say.”

Sara Rayment from Inkling

Sara Rayment


The same writing
rules for everyone

Writing style

Set editorial style rules for punctuation and capitalization so everyone’s on the same page.

Healthy communication

Encourage confident, positive, unbiased, and inclusive writing across your team.

Clarity and grade level

Enforce clarity and reading grade level requirements across your organization.

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Create custom rules
Are we missing a content rule you need?
Use our flexible rules builder to write your own.

Work together to create consistent, memorable content

Writer: team workspace


Collaborate on terms, content snippets, and styleguides with the other content experts on your team.

Writer: shared docs


Share documents, review writing suggestions, and compare scores with
members of your team.

Writer: a single score

A single

Customize score settings
so you’re judging
everyone’s writing by the
same yardstick: yours.


content design system, finally

Use Writer to build a content design system for your company.
Help people write for your brand even if they don’t use Writer.

A design system for content

Create the content styleguide you’ve always wanted. No engineers required.

Rapid launch

Launch your styleguide online in record time using templates and examples.

Your own guidelines

Link to your rules, term banks, and Snippets libraries in Writer.

Custom styling

Choose fonts, colors, and branding, and add CSS to any page to fine-tune its look and function.

Unlimited viewers

Publish your styleguide to the web so you can share it far and wide.

Always up to date

Say goodbye to stale styleguides. Use Preview Mode to make sure updates are good to go.

How Handshake gets college students, education partners, and employers on the same page
with Maria Romanovski, Senior Content Strategist
Read the article

Everything you need to
keep everyone on-brand

Content styleguide

Multiple teams

Manage writing across your organization, even when teams have different writing rules and styleguides.

Team linking

Team linking

Intelligently manage which teams use which term banks, styleguides, and Snippets.

Roles and permissions

Roles and permissions

Separate permissions for organization owners, team admins, and team members.

Admin panel

Admin panel

Manage teams, users, and settings across your organization all in one place.

User management

User management

Easily add or delete users, get invite links, and change permissions.

Domain configuration

Domain configuration

Control where suggestions show up with global settings for approved applications.

“I love knowing that the content strategy I develop can be applied across the company, from marketing to our support agents, with Writer.”

Justin McIntosh from McKesson

Justin McIntosh
Content Strategy Manager


Ways to use Writer

The AI writing platform of top teams

Rich Jones from Vistaprint
“It’s a huge competitive advantage to have strong writing and brand consistency across every customer touchpoint and Writer helps us do that.”

Rich Jones
Lead Content Designer

Make Writer part of your team