Creating a styleguide that spells out the details of what good content means for your company is the key to getting it right. To help you get started, here are nine of the best styleguides content marketers should check out.
Content styleguides is how editorial strategy becomes operational. At Writer, we nerd out on the big and small details — do your em-dashes have spaces around them, too? Whether your styleguide is +100 pages or you’re just starting out, we hope you’ll be inspired here.
A styleguide can help everyone from customer service agents to product managers align to your company’s brand guidelines. But how do you tie this to business strategy?
A content styleguide is important to creating a cohesive brand. For tech companies with multi-persona marketing and multi-use-case products, it’s even more important — content must reflect the strategy, or users will be confused.
Content tips to prepare you for updating your processes. Advice for your team before you create a writing styleguide.
When you've poured your sweat, tears, and expertise into building a comprehensive styleguide, you should make sure it's actually used.
Questions to answer when you’re ready to create an official organization writing styleguide and establish consistency across content.
Review common best practices for AP style in our comprehensive guide. Save yourself scanning through hundreds of pages from the AP Stylebook.
Mailchimp’s styleguide is clean, comprehensive, and easy to navigate. Here’s a closer look at the guide, and a template you can use to help create your own:
How an ecommerce company have used a styleguide to keep their content writing consistent and increase traffic to their website.
When your content is inconsistent, your brand seems disingenuous and confusing. Here are 3 benefits of consistency in business and your story.
Learn about how a marketing team uses their styleguide to manage both in-house content writers and freelance writers.
The delivery of your styleguide changes how effective your brand guidelines are. That’s where Google Chrome and Writer step in.
Andrew shares how his team uses styleguides to help their marketing content writers bring consistency and efficiency to their work.
Learn how one team uses styleguides to reduce time spent on copy editing and ensure their editorial content is high-quality and on brand.
Do you know your brand’s content guidelines like the back of your hand? Let’s find out by answering the questions below about your writing styleguide.
Your organization needs a content styleguide if you want to build a strong brand. See how your styleguide compares to other organizations.