Writer for eCommerce & Retail

Generative AI that speaks commerce
— and revenue

The world’s most innovative eCommerce and retail companies use Writer to create on-brand content that works, from first touch to sale

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Use cases

The only AI solution that delivers revenue, fast

Writer is the most customizable generative AI platform for retail and eCommerce businesses.

Unlike other AI products, the Writer model is securely trained on your highest-converting copy — which helps you produce on-brand product and digital marketing content 10x faster.

Product
descriptions

Generate on-brand product descriptions in seconds, from just a product name and list of features.

Google, Meta,
& Instagram ads

Rapidly iterate on ad variations based
on specific search keywords.

SMS and push
notifications

Consistently engage your customers with more frequent, more performant, and always-on-brand notifications.

Email
marketing

From body copy to subject lines to
pre-headers, create high-converting email marketing campaigns in a fraction of the time.

Landing
pages

Create hyper-specific, personalized landing pages at scale.

Help content
and FAQs

Make customer support scalable by generating clear and concise help resources.

“The first thing that attracted us to Writer was seeing how well-tailored it was to actually solving real business problems.”

AI everywhere

Augment eCommerce and retail workflows across every function

We can help you quickly embed transformational AI into your workflows to increase digital engagement, drive shopper loyalty, and improve ROI.

Marketing

Support

Operations

L&D

Generate

Write the introduction to a guide on holiday shopping.

Write a KB article on getting a refund.

Automatically create a product description once SKU details hit the database.

Generate an onboarding document for new support specialists.

Write an inclusive job description for a brand manager.

Research

What are the best DTC influencer campaigns?

What are the most common support issues with online payments?

What is the average length for a return policy?

What are the best resources for remote workforce management?

How do you prevent employee burnout during peak selling times?

Repurpose

Give me an IG post from this event recording.

Create an email to send with this support article.

Create a summary narrative of this affiliate data spreadsheet.

Create a knowledge-testing quiz for this training article.

Automatically write meeting summaries from our team meetings.

Analyze

What is missing in this article on the benefits of sustainability?

Is this article the right readability level for teenage shoppers?

What are the weakest parts of our current policy documents?

What topics can I add to this document to make it more advanced for managers?

What are the top concerns in these employee survey feedback responses?

Transform

Personalize an email campaign for our audiences.

Turn this help article into an FAQ format for the Gen Z audience.

Audit all of our content for mentions of discontinued products.

Create a workshop based on these training materials.

Create new employee welcome emails based on these bullets.

Benefits for ecommerce & retail

Train your own brand-specific AI

Your brand is your biggest asset. That’s why Writer lets you fine tune a custom language model on your best content, style guide, and voice — so it produces on-brand content, every time.