Language carries with it an unusual power: a single word can heal or hurt. Words can create cultures of belonging or exclusion, and it’s important to know which words or phrases are which, especially if you value diversity.
When your content is inconsistent, your brand seems disingenuous and confusing. Here are 3 benefits of consistency in business and your story.
Andrew shares how his team uses styleguides to help their marketing content writers bring consistency and efficiency to their work.