How Does Your Styleguide Compare? 2019 Benchmark Report
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Product Writing Styleguide
Hello and welcome to Twitter’s product writing styleguide!
Product writing is its own beast, with different philosophies and strategies than brand or marketing writing. So we’ve created this document to give you specific guidance on how to write effectively for our products.
In it, you’ll find general product writing tips, Twitter-specific product writing guidelines, as well as plenty of examples on applying these guidelines in the wild.
What does it mean for you?
- Content strategists: A primary resource for day-to-day work.
- Designers: Resource for use in drafting words for mocks.
- PMs and PMMs: Resource for alignment on how we talk to the customer.
It’s so great to finally have software that will allow you to create your own rules for editing copy and content across platforms without having to refer back to a physical document every time.
Tim Jewell, IQAir
Lead Content Specialist
In-line feedback
Give writers suggestions and corrections as they write, based on your Styleguide.
Tone
Set formality, liveliness, and gendered language preferences.
Writing style
Standardize on AP Stylebook, Chicago Manual of Style, or your specialized version.
Plain language
Flag jargon and overly complex sentences.
Spelling & grammar
Customize your spelling and grammar rules.
Plagiarism
Ensure all submitted content is original work.
Compliance
Redact sensitive user information.
Custom pages
Create custom pages to give writers additional guidance.
Share your guidelines
You’ve worked hard to create the perfect styleguide. Publish and share
it with your team, your entire company, or the world.
