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Product Writing Styleguide

Hello and welcome to Twitter’s product writing styleguide!

Product writing is its own beast, with different philosophies and strategies than brand or marketing writing. So we’ve created this document to give you specific guidance on how to write effectively for our products.

In it, you’ll find general product writing tips, Twitter-specific product writing guidelines, as well as plenty of examples on applying these guidelines in the wild.

What does it mean for you?

  • Content strategists: A primary resource for day-to-day work.
  • Designers: Resource for use in drafting words for mocks.
  • PMs and PMMs: Resource for alignment on how we talk to the customer.

Consistent, aligned content.

Automate your styleguide. Write without bottlenecks.


  • In-line feedback

    Give writers suggestions and corrections as they write, based on your Styleguide.


  • Tone

    Set formality, liveliness, and gendered language preferences.


  • Writing style

    Standardize on AP Stylebook, Chicago Manual of Style, or your specialized version.


  • Plain language

    Flag jargon and overly complex sentences.


  • Spelling & grammar

    Customize your spelling and grammar rules.


  • Plagiarism

    Ensure all submitted content is original work.


  • Compliance

    Redact sensitive user information.


  • Custom pages

    Create custom pages to give writers additional guidance.

Share your guidelines

You’ve worked hard to create the perfect styleguide. Publish and share
it with your team, your entire company, or the world.

Create consistent,
aligned content.
Every time.

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more resources about defining your styleguide

  • How Does Your Styleguide Compare? 2019 Benchmark Report

    Every organization has a voice. Do you know yours? Does your team? Does your audience?

    Download
  • Thousands of Words, One Brand Voice

    Learn about changes and trends in how content strategists work with styleguides and implement content check processes.

    Watch
  • How to Start Creating Your Brand Styleguide

    Establish consistency, clarity, and cohesion across all your content.

    Read