With 4M users under 35, budgeting app Cleo has mastered the irreverence of Gen Z-ers. How they built their voice with Earl Myers, Cleo's head of copy.
Even after its acquisition by Atlassian, Trello kept its voice fresh, spunky, and consistent with Writer. Here's how they did it, with Leah Ryder, Trello's brand marketing leader.
A content styleguide is important to creating a cohesive brand. For tech companies with multi-persona marketing and multi-use-case products, it’s even more important — content must reflect the strategy, or users will be confused.
What exactly is a GPT-3 copywriting tool, and does it even work? We put four of them to the test and here's what we found.