Content strategy

Trello’s brand refresh post – Atlassian

Even after its acquisition by Atlassian, Trello kept its voice fresh, spunky, and consistent with Writer. Here's how they did it, with Leah Ryder, Trello's brand marketing leader.


10 of the best content styleguides in tech

A content styleguide is important to creating a cohesive brand. For tech companies with multi-persona marketing and multi-use-case products, it’s even more important — content must reflect the strategy, or users will be confused.